Organic Digital Marketing Coach

Organic Digital Marketing Coach

Full-Time, Salaried Coaching Role – Organic Digital Marketing

Be the content face and strategic brain behind the organic growth of hundreds of female-founded e-commerce brands.

About SHE-com:

SHE-com is your trusted community for women in e-commerce. We're relatable, real, no fluff, and full of compassion for this journey we're all on. We're a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Who You Are:

You're an organic content expert who lives and breathes e-commerce. You've worked in-house or alongside product-based brands, building organic strategies that drive real sales. You've led Instagram and TikTok content plans, used Pinterest for product discovery, and turned ideas into viral moments.

You know how to brief and manage creators. You've built brand rep programs that get traction and drive revenue. You're a pro at turning content ideas into strategy and content calendars that convert.

You're confident on camera. Whether filming training modules, doing live walkthroughs, or jumping on stories to break down trends, you're clear, engaging, and inspiring. You know how to teach in a way that feels simple and actionable.

Most importantly, you genuinely care about helping female founders succeed. You're energised by their wins and ready to use your expertise to guide hundreds of women through their content growth journey.

The Opportunity:

This isn't a traditional coaching role. You'll be the voice of our organic strategy, shaping curriculum, creating content, showing up as one of our social media faces, and helping our members grow without ad spend.

If you've spent years crafting organic content strategies for D2C brands and you're ready to use that knowledge to empower hundreds of female founders, this is your moment.

What You'll Do:

• Strategic Coaching: Deliver 1:1 and group coaching sessions focused on organic content, UGC, and brand rep strategies for product-based businesses

• Content Creation: Appear on camera regularly across our social platforms and member training content, delivering tutorials, lives, and trends

• Curriculum Development: Build out content modules, plug-and-play templates, brand rep programs, and creator hiring systems

• Social Strategy: Help clients craft content calendars, leverage trends, and optimise their organic channels

• Creator Campaigns: Teach members how to hire, brief, and measure success with UGC creators and influencers

• Brand Rep Programs: Develop and support members in building rep systems that drive traffic and sales

• Trend Monitoring: Keep a pulse on what's hot on TikTok, Instagram and Pinterest, and translate that into actionable insights for members

• Visual & Copy Direction: Guide members on what visuals, copy, and hooks work right now—and why

Why This Role is Different:

• Impact at Scale: Your expertise will directly influence hundreds of female-led brands, not just one at a time

• Camera Confidence Required: You'll be one of the public faces of our coaching team on social media and inside our programs

• Creative Freedom: You'll help shape our curriculum, community content, and internal organic strategy

• Visibility: This is a high-profile role within our community. You'll be recognised, valued, and positioned as the go-to content coach

• Remote Flexibility: Work from anywhere while being part of a close, mission-driven team

• Growth Trajectory: As SHE-com scales, so does this role—with potential to lead organic strategy across all programs

• Community Access: Join a high-vibe network of expert coaches, attend live events across Australia, and immerse yourself in the SHE-com movement

What We're Looking For:

• E-commerce Experience: Minimum 3 years in organic content or social media marketing for product-based D2C brands

• Social Expertise: Deep understanding of Instagram and TikTok, with bonus points for Pinterest

• Creator & Rep Strategy: Proven success briefing creators, running UGC campaigns, and scaling through organic advocates

• On-Camera Confidence: You're happy to be seen, heard, and lead the way on social with clarity and energy

• Teaching Ability: You can simplify complex strategies and help brand owners take real action

• Trend Obsessed: You stay ahead of what's working and bring fresh ideas into the community

• Mission Alignment: You care deeply about helping female founders feel empowered and supported

• Full-Time Role: This is a full-time, salaried position with loads of room for growth

What Success Looks Like:

• Members consistently report organic growth and stronger conversions after working with you

• You've created content frameworks and brand rep strategies that become core parts of our curriculum

• You're recognised in the SHE-com community as the go-to expert in content and social strategy

• You're showing up regularly on socials and inside our programs, helping elevate the brand and our members

• You bring fresh ideas, genuine care, and thought leadership to the team

Application:

If you're ready to turn your organic content expertise into meaningful impact for female entrepreneurs, we want to hear from you.

Email your resume and a brief cover letter along with a 2 minute video explaining:

• Your biggest organic marketing win for a product brand and what made it work

• Why you're passionate about supporting female founders

• One organic content trend you're loving right now

Send to:

Subject line:
Organic Marketing Coach Application

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.