Content Director Lifestyle

Overview Medium Rare Content Agency is looking for a Content Director, Lifestyle to lead the creation and evolution of lifestyle content for Coles. This strategic, client-facing role focuses on overseeing the Coles Health & Beauty magazine and expanding the digital lifestyle content offering. You will transition the category from a health and beauty focus to a broader lifestyle remit, shaping the strategy and publishing model for growth. You'll work closely with senior leaders and cross-functional teams to ensure all content is audience-led, insights-driven, and aligned with Coles' business objectives.
Responsibilities Lead the quarterly production of the Coles Health & Beauty magazine, from ideation and design to shoot production and publishing.
Oversee digital lifestyle content, ensuring alignment with customer needs, search behaviours, and Coles' strategic goals.
Drive creative content ideation across beauty, health, wellness, and commercialised insert opportunities.
Collaborate with SEO and strategy teams to optimise content for visibility and performance.
Work with internal and client stakeholders to grow the lifestyle category and define a clear commercial strategy.
Manage and mentor a small lifestyle team, building collaborative workflows and scalable processes.
Qualifications A senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
Confident working directly with clients and aligning creative output with commercial goals.
Skilled in leading content ideation and production across print and digital channels.
Experienced in managing and motivating creative teams in a collaborative environment.
Comfortable working with data, insights, and SEO to inform content strategy and delivery.
Detail-oriented, deadline-driven, and passionate about delivering exceptional content experiences.
Benefits News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities.
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices).
Time off - Leave options to support personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion-focused education series) and recognition.
Financial wellbeing - Support on making the most of your money.
Perks & discounts - Exclusive offers across a range of products and services.
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Employee-resource groups and accessibility to multi-faith quiet rooms and parents' rooms.
Who are we? Medium Rare is Australia's leading content and owned media agency. We work with brands including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand to create award-winning content and campaigns across print, out-of-home, digital and social channels. We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).
What's next? Apply now or for more information on careers at News Corp Australia visit Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit the DEI section of Commercial Content
Seniority level Director
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industries
Media Production
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