Lifestyle Content Strategist

2 weeks ago

Haymarket, New South Wales, Australia beBeeStrategist Full time $90,000 - $120,000
Job Title

Content Director Lifestyle

Role Overview

This role requires a seasoned content strategist with expertise in lifestyle, beauty, health, or wellness publishing.

The ideal candidate will possess strong leadership skills and experience in managing creative teams.

A key aspect of this position is to develop and implement a comprehensive strategy for the Coles Health & Beauty magazine.

Key Responsibilities
  1. Lead the quarterly production of the Coles Health & Beauty magazine, from concept to publication.
  2. Oversee digital lifestyle content, ensuring alignment with customer needs and business objectives.
  3. Drive creative content ideation across beauty, health, wellness, and commercialized insert opportunities.
  4. Collaborate with SEO and strategy teams to optimize content for visibility and performance.
  5. Work with internal stakeholders to grow the lifestyle category and define a clear commercial strategy.
  6. Manage and mentor a small lifestyle team, building collaborative workflows and scalable processes.
Qualifications
  1. A senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
  2. Strong leadership skills and experience in managing creative teams.
  3. Ability to develop and implement a comprehensive strategy for the Coles Health & Beauty magazine.
  4. Excellent communication and project management skills.
Benefits
  • Advice, support, and facilities for healthy minds and bodies.
  • Leave options to support personal needs and moments that matter in life.
  • Development opportunities and recognition.
  • Financial wellbeing support.
  • Perks and discounts on products and services.
  • Giving back to the community.

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