Demand Generation Director

1 week ago

Haymarket, New South Wales, Australia Workiva Full time
Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth. You will be the subject-matter expert on our marketing technology stack, using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales, inside sales, product marketing, field, and content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.
What You Will Do
Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and

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