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Digital Marketing Manager

3 weeks ago

Rooty Hill, Australia rhrgroup Full time

**Have you been looking for your next exciting Marketing Leadership opportunity? Do you want to work with Sydney's leading landmark destination for entertainment, fitness, lifestyle & accommodation in the Western Sydney region? We want to hear from you**

**About us**:
Situated on a unique 8-hectare space, West HQ is the leading Entertainment, Fitness, Lifestyle and Accommodation destination in Western Sydney. We are home to an impressive collaboration of businesses including the Sydney Coliseum Theatre (2,000 seats), Sydney Gymnastic & Aquatic Centre (5,000 fitness members); ONE55 Health & Fitness (3,000 members), 4.5 star Novotel Sydney West HQ (164 Rooms) and a host of branded dining outlets including Gelatissimo, New Town Thai Street Food, Pizzaperta by Stefano Manfredi, Steak & Oyster Co by Sean Connolly and Chu Restaurant by China Doll.

West HQ tenants include leading providers of recreation and leisure activities (Zone Bowling and Gymnastics NSW) and sports medicine, Sydney West Sports Medicine.

West HQ plans to continue to capitalise on the unprecedented growth seen in the Western Sydney region including the Western Sydney International Airport and we are looking for an experienced Brand Marketing Manager to help realise these business aspirations.

**About the role**:
Reporting into the Chief Marketing Officer, the Digital Marketing Manager will be informed by informed by data and insights to work closely with the Marketing Leadership Team and West HQ business leads. It will manage a digital marketing team by providing strategic direction and operational guidance to support the growth, retention and engagement of West HQ’s audiences (its businesses | brands) across all digital channels.

Key duties include:

- Manage West HQ's digital marketing channels (6 websites, 7 databases and numerous social media channels)
- Website and social media management and content curation
- Digital screen content curation
- Develop, manage and measure digital marketing campaigns
- Manage an Always On program across owned and paid channels including SEO, SEM, programmatic social and display
- Plan, develop and implement CRM strategies across the business to encourage customer acquisition, retention and loyalty including communications channels such as SMS, eDM and social
- CRM optimisation through automation to deliver digital team efficiencies
- Act as the digital central point of contact for both internal and external stakeholders

**Our perfect fit**:
With an acute ‘eye’ for detail the Digital Marketing Manager will be an expert in developing and maintaining consistency across all of the West HQ digital channels.

**What do you need to be considered?**
- Minimum 8 years Digital Marketing experience across multiple platforms
- Proven experience in working across a matrixed organisation
- Strategic thinker balanced with being a ‘hands on’ doer
- Strong attention to detail
- Ability to prioritise and multi-task
- Demonstrated experience in deploying digital strategies
- Proven track record developing and executing lead generation campaigns
- Pragmatic and collaborative approach to solving business problems with digital marketing solutions
- Experience in SEO and SEM management
- Strong capabilities in WordPress (content management system), Hootsuite (content management system), CRM like HubSpot and web analysis tools
- Ability to coordinate multiple activities and projects in a fast-paced, collaborative environment
- Tertiary qualification in a relevant discipline