Head of Asia Analytics

**General Information**:
**Locations**: Sydney, New South Wales, Australia
- Location: Sydney
- Country: Australia
- Role ID
- 209727
- Worker Type
- Regular Employee
- Studio/Department
- Marketing
- Work Model
- Hybrid

**Description & Requirements**:

- Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

**Head of Asia Analytics**

**Location: Sydney, Australia**

At Electronic Arts (EA), we exist to Inspire the World to Play. As a global leader in interactive entertainment, EA delivers games, content, and online services for connected consoles, PCs, and mobile devices. Our portfolio includes world-renowned franchises such as EA SPORTS FC, The Sims, Apex Legends, Battlefield, and Need for Speed. EA is powered by our people. We thrive on innovation, creativity, and inclusivity—and we believe in the power of data to inform every level of decision-making. Now, we’re hiring a Head of Asia Analytics, based in Sydney, to lead analytics across all Asian markets and help shape the future of gaming in the region.

**Role Overview**

As Head of Asia Analytics, you will own the Asia analytics vision and lead a high-performing team focused on delivering player and business insights across EA’s Asia portfolio. You’ll collaborate closely with publishing teams and studios to ensure that data informs decision-making from game design to go-to-market strategies. You will play a pivotal role in influencing senior executives across the organisation with compelling, data-driven insights that support EA’s growth, innovation, and player engagement throughout Asia. You will show discernment on what insights are worth sharing built off a deep understanding the vision and objectives of the Asia Publishing strategy.

**What You’ll Do**
- Lead and mentor a regional team of analysts, data scientists and data engineers, fostering a high-performance and collaborative culture
- Develop and execute a comprehensive Asia analytics strategy aligned to an Asia Publishing Vision and objectives
- Partner closely with senior executives across Asia and globally to present actionable insights that inform product strategy, marketing, live services, and new market entry
- Collaborate cross-functionally with Franchise Leads, Marketing, New Business teams, Global Strategy and Consumer Insights to define KPIs, identify opportunities, and deliver insight driven impact
- Oversee telemetry and tracking design for product and player, and provide predictive insights on game performance and player behaviour across franchises and markets
- Drive experimentation through A/B testing, player segmentation, behavioral analysis, and monetization studies
- Create and maintain robust dashboards and reporting tools for key stakeholders that enhance ‘self-serve’ usage by peers
- Work closely with global analytics and engineering teams to improve data infrastructure, toolsets, and analytics capabilities

**What You Bring**
- 5+ years of experience in analytics or data science, including 2+ years in a leadership or director-level role
- Proven ability to influence senior executives and drive strategic decisions with data insights
- Strong SQL skills and proficiency with data visualization tools such as Looker, Tableau, or Power BI
- Experience with Python or R for data analysis, modeling, or workflow automation.
- Deep understanding of gaming KPIs, including DAU/MAU, retention, monetization (ARPU, LTV), and churn
- Familiarity with the Asia gaming market, including regional player behaviors, business models, and distribution strategies
- Experience working in or with game development or live service teams

**Nice-to-Have**
- Experience with game analytics platforms (e.g., GameAnalytics, Unity Analytics, DeltaDNA).
- Background in machine learning or predictive modeling (e.g., churn, player segmentation).
- Exposure to free-to-play and live service games, particularly in Asia-Pacific regions.

**What’s in it for you?**

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career - so there’s that. There’s also:

- A health allowance, to go towards the cost of private health insurance for you and your family
- Life and salary continuance insurance
- An employee assistance program, including coaching and therapy sessions to support your wellbeing
- An inclusive parental leave policy that supports all parents and carers
- 17.5% annual leave loading - yes, we’ll pay you extra to take a break
- Bonus end of year leave days - time off between Christmas and New Years, no annual leave necessary
- Volunteer leave and charitable donation matching
- A fitness reimburse