Marketing Automation Specialist

**Job no**: 526937
**Brand**: Ignite
**Work type**: Full time
**Location**: Queensland
**Categories**: Marketing, Web, Creative & UX

**Ignite Your Marketing Career**

**We're on the lookout for a **Marketing Automation Specialist** to drive smart, data-led campaigns that enhance customer journeys and fuel business growth across Ignite Travel’s dynamic brand portfolio. From planning and execution to performance optimisation, you’ll craft personalised campaigns, uncover insights, and deliver measurable results. If you're passionate about customer experience, automation best practices, and working cross-functionally in a fast-paced, creative environment—this is your next big move.

**A day in the life**:

- **Marketing Automation**:Lead end-to-end development of personalised, omni-channel customer journeys and campaigns, whilst assisting with implementation and optimisation of Microsoft Customer Insights - Data
- Troubleshoot and maintain Microsoft Dynamics 365 systems, ensuring CRM hygiene and act as the go-to expert on marketing automation and data-driven best practices
- Identify and implement automation opportunities to improve online experience and conversions and ensure accurate deployment of highly personalised messages
- **Reporting and Optimisation**:Track and report on campaign performance against KPIs and use insights to improve customer journey touchpoints and digital ROI
- Support ongoing development of reporting tools, dashboards, and analytics
- **Test & Learn**:Drive A/B testing and experimentation to boost customer engagement and retention and work with cross-functional teams to test improvements and evaluate results
- **Supporting Business Objectives**:Contribute to digital initiatives including campaign rollouts and innovation projects, help design and execute loyalty and retention strategies for consistent customer experiences and ensure compliance with data privacy regulations and marketing standards
- Provide support across broader Digital Marketing activities as needed

**Who you are**:

- 3-5 years hands-on experience with marketing automation tools (experience with Microsoft Dynamics - CI and/or Validity a bonus)
- Strong grasp of customer lifecycle journeys and segmentation strategies
- A great attention to detail and proven ability to manage priorities to meet deadlines
- Strong problem solving and analytical skills
- Proficient in reporting and analytics tools (Google Analytics, Looker Studio, Power BI); familiarity with CIJ or CID reporting highly regarded
- Understanding of digital marketing funnel and cross channel activity
- Creative and innovative thinker with great written and verbal communication skills
- A ‘can do’ attitude to own the role, jump at challenges and find ways to add value
- The ability to collaborate with internal stakeholders and are a strong team player
- Tertiary qualifications in marketing/communications/advertising or relevant industry training highly regarded

**What you'll enjoy**:
Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations

Catapult your career across a network of brands and businesses in an evolving industry

✈️ Say no to full price Nab discounts on travel and more thanks to our sweet rewards program

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- ️ Access to industry leading health and well - being programs and financial advisors

Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks

Enjoy social events to promote networking, celebration of wins, and sometimes just for fun

Take volunteer leave as part of giving back to the local community

LI-KP1#IGNT#LI-Onsite
- Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes_

**Applications close**: