Product Marketing Manager

Dynamic high-tech environment
- Great opportunities for progression & share options
- Amazing people, fun culture & a pool table

**About the Role**

We’re looking for a Product Marketing Manager to join our global Marketing team at Fivecast. In this role, you’ll help bring our products to market and support marketing activities that grow awareness, generate interest, and support sales across customers in national security, defence, law enforcement, and corporate security.
You’ll work closely with different teams, including product management, software development, data science, and sales, to make sure our product messages are clear, accurate, and reach the right people. This is a great opportunity for someone who’s keen to learn, grow, and gain experience in the fast-moving world of digital intelligence technology.

**Responsibilities**

Go-to-Market Planning & Product Marketing

- Plan and run product launch and marketing campaigns to help customers understand and engage with Fivecast’s products.
- Create clear and compelling product messages that explain what the product does, who it’s for, and why it matters.
- Develop and manage marketing campaigns that highlight Fivecast’s innovations and benefits to potential customers.
- Write and produce engaging content that showcases Fivecast’s products, including:

- Solution and industry summaries
- Customer success stories
- Product presentations and sales decks
- Blog articles
- Webinar materials

- Collaborate with customers to gather quotes, stories, and referrals that support marketing efforts.
- Build strong product knowledge of Fivecast’s features, roadmap, and upcoming changes for each release cycle, working closely with Business Analysts in the Product Management team to stay informed.

Market Research & Sales Enablement

- Understand the market and customer needs by working with our Competitior Intelligence Analyst, utilising their reports and information on target audiences, customer types, challenges, and buying habits.
- Work with product teams to plan how new products will be introduced to the market.
- Train sales and other teams on how to talk about the products
- what makes them different, who they’re for, and why they’re valuable.
- Spot growth opportunities and help plan strategies to attract new customers and generate demand.

Support other global marketing and demand generation initiatives as required:

- Support Fivecast presence at Industry Conferences with presentation materials and other content.
- Help to define topics and themes for thought leadership marketing campaigns and assist in producing content for campaigns including webinars, white papers, blogs and case studies.

**Requirements**:

- Australian Citizenship
- A degree in marketing, communications, or a related field.
- 8+ years of experience in product marketing, content creation, communications, product management, or a similar role.
- Excellent communication skills—you’re confident writing and speaking clearly, and tailoring messages to different audiences.
- A knack for storytelling and creating engaging content that explains complex ideas simply.
- Highly organised and self-driven, able to manage your own projects and meet deadlines.
- Comfortable working with different teams and building strong relationships across the business.

- A basic understanding of the intelligence industry and how open-source intelligence (OSINT) tools are used.
- Experience planning and running marketing campaigns that support product launches or help drive sales.
- Background in marketing software products to other businesses (B2B).
- Awareness of software trends and how products evolve over time.
- Experience working with product and sales teams to launch new solutions in new markets.

**About Fivecast**

Fivecast is a world-leading provider of cutting-edge digital intelligence solutions. We enable the world’s most important public and private organizations to explore masses of data and uncover actionable insights, critical to protecting global communities.

As a growing company with over 150 people globally, all team members are provided with the opportunity to directly contribute to our success, participate in the development of new and emerging technologies and grow their career in a challenging and dynamic high-tech environment. We are headquartered in Adelaide, Australia with teams in Canberra, Virginia USA, and London UK.

**Our Work Environment and Culture**

Our Adelaide based headquarters is a purpose-built tech hub centrally based in vibrant Hutt Street. We moved into this brand-new space in 2023 to allow for continued collaboration, innovation & growth.

Our space has been specifically engineered for brainstorming, idea generation, random encounters across teams and to suit our casual, relaxed culture. This has been achieved through amazing features, including an arcade room, pool table, fully equipped kitchens with fruit and snacks, barista quality coffee machine, end of trip fac