Marketing Specialist

Since 1998 here at Platypus Shoes we have made it our business to deck out every single person who walks through our doors with the freshest footwear from all the biggest brands. But we reckon life goes beyond shoes. We believe it’s what you do in them that truly counts. So stay out late. Wake up early. Walk there, run back. Stand tall and be a champion in a crowd of Naysayers. We’re for the ones that dance harder, sing louder and don’t care what anyone else thinks. This is your story. Play Life Loud.
Platypus Shoes is a part of the Accent Group which is the largest footwear group with over 850+ stores, 34 brands and 30+ online platforms including; Glue Store, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy
**About the Role**:
As the Marketing Specialist at Platypus Shoes, you will play a key role in the successful execution of content marketing initiatives across our social media platforms. This role requires a creative thinker with a focus on delivering the successful role out of content-from creation of content on campaign shoots, regular ‘newness’ in-studio shoots, working with KOL content to editing, scheduling, reporting and optimising social outputs - as the Platypus community continues to grow
**Your key responsibilities will include**:
Ownership of Content Creation
- Take end-to-end ownership of content creation for social media accounts and always on digital use, including filming, shooting and editing
- Collaborate with marketing and cross-functional teams to coordinate required content
- Plan and execute weekly and monthly photoshoots to enhance brand position

Social Media Reporting& Optimisations
- Provide detailed always on reporting and KPI measurements weekly, including competitor and marketplace analysis
- provide robust reporting for larger scale events and campaigns
- consistently improve social media approach with data led insights and marketplace understanding

Social Media Reporting & Optimisations
- Provide detailed always on reporting and KPI measurements weekly, including competitor and marketplace analysis
- Provide robust reporting for larger scale events and campaign
- Consistently improve social media approach with data led insights and marketplace understanding

Social Media Scheduling & Community Management
- Ownership of social media calendar, owning all scheduling to optimise content reach and engagement
- In partnership with our CX team, deliver excellent community management outcome

**Purchase Orders (POs) &Invoicing Management**:

- Create and manage purchase orders and invoices for various marketing projects
- Ensure accuracy in financial documentation and adherence to company policies

**Sample & Inventory Management**:

- Source relevant samples for content creation and campaign use
- Own inventory management of all sourced samples, as per processes

**To succeed in this role, you will need to have the following**:

- Ability to work within social media platforms, editing and reporting tools
- High level of creativity in execution
- High level of interest in social media landscape
- Strong organisational skills with ability to multitask
- Ability to work in a fast-paced environment

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.