Marketing Specialist

2 weeks ago

Victoria Park, Australia PTE STUDY PERTH PTY LTD Full time

**Key Responsibilities**:

- **Brand Marketing**: Plan and execute online and local marketing campaigns to build brand awareness.
- **Budget Management**: Oversee the marketing promotion budget and ensure effective allocation.
- **Strategy Development**: Create and optimize online and local marketing strategies to drive growth.
- **Content Creation**: Produce high-quality marketing materials to support campaigns and promotions.
- **Online Promotion**: Manage the brand’s presence across online platforms, increasing exposure and engagement.
- **Customer Relationship Management**: Build and maintain strong relationships with customers, gather feedback, and provide expert advice and support.

**Qualifications & Skills**:

- **Experience**: At least 20 months of experience in the PTE training industry **within the past two years**, with expertise in both the local market (WA) and online channels, particularly with a focus on the Chinese market.
- **Social Media Expertise**: Strong understanding of Chinese social media platforms, particularly **Xiaohongshu (Little Red Book)**, with a proven track record of growing an account by 1,200+ followers.
- **Education**: Bachelor’s degree in Marketing, Advertising, or related field preferred.
- **Marketing Knowledge**: Solid understanding of online and local marketing strategies and execution.
- **Communication**: Excellent written and verbal communication skills in English. Knowledge of Mandarin is a plus.
- **Creative Thinking**: Ability to propose and implement innovative marketing ideas and strategies.
- **Teamwork**: Strong collaboration skills and ability to work effectively with cross-functional teams.

Pay: $74,000.00 - $100,000.00 per year

Schedule:

- 8 hour shift

**Education**:

- Masters Degree (preferred)

**Experience**:

- PTE training Marketing: 1 year (required)

Licence/Certification:

- Marketing Specialist Skills Assessment (required)

**Location**:

- Victoria Park, WA 6100 (preferred)

Work Location: In person

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