Brand Manager

**Job Description**:
**THE OPPORTUNITY**
- Permanent Full-time opportunity working with a trusted global leader within Animal Health
- The Brand Manager will have responsibility for the development and execution of the marketing plans including strategy development, campaign and tactic development and new product development.
- Based in Macquarie Park, Sydney, this role will lead the marketing activities for all ruminant brands, including the iconic Coopers Animal Health brand.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

The Brand Manager BioPharma sits within the Animal Health Ruminant Business Unit and reports to Marketing Lead - Ruminant.

**WHAT YOU WILL DO**
- Lead key marketing initiatives for the BioPharma range, including but not limited to Our Company and Coopers Biological and Pharmaceutical products and devices.
- Develop brand and marketing plans for key product areas and contribute to the development of company strategy in collaboration with the broader marketing team. Implement marketing programs to maximize sales, and clearly communicate strategic direction to internal stakeholders.
- Conduct market research activities to help inform brand strategies and demonstrate effectiveness of campaigns
- Identify and develop opportunities to leverage across the broader BioPharma, Identification and Technology portfolios, working with marketing team members and other internal stakeholders to progress value adding services.
- Lead the product management for the range, liaising with technical & R&D colleagues to understand the portfolio R&D pipeline, and champion ongoing range improvements; lead the introduction of new product and product improvements, with cross functional colleague engagement; identify gaps and opportunities within the portfolio, and champion product enhancement ideas to suit local needs with local, regional and global colleagues. Contribute as required to internal product evaluation forums.
- Lead the pricing review of the portfolio with contribution from the sales team.
- Lead the building of budget and inventory forecasts for the portfolio, and accurately forecast major variances in sales forecasts based on industry, environmental and customer knowledge, and sales team contribution to forecasting. Liaise closely with demand planning and procurement operations to ensure supply continuity, effective inventory management, with a view to minimize stock obsolescence & destruction.
- Work with sales, marketing and key account team (internal and external) to plan and implement marketing activities.
- Liaise with internal departments and agencies to develop marketing material including advertising and POS material
- Lead the sales cycle planning program and sell in promotions and campaigns to sales team.
- Plan, coordinate and participate in trade and consumer promotional events as required.
- Remain abreast of marketing trends and innovations to maximize innovative brand messaging techniques.
- Leverage digital platforms whenever possible as part of promotional initiatives and maintain these platforms on an ongoing basis in conjunction with internal and agency partners.
- Engage with farmers and build relationships with industry groups to develop influencer campaigns that support the growth of the BioPharma portfolio as well as participate in and support sales team activity at industry meetings, trade and industry days where appropriate.
- Spend time with sales team members to gain customer insights.
- Review campaign effectiveness
- Manage and maintain advertising and promotional operational costs within allocated budget and demonstrate a culture of operational excellence; forecast promotional spend requirements & variances throughout the year as required.

**WHAT YOU MUST HAVE**

To be successful in this role, you will have:

- Tertiary education in marketing, business or equivalent is essential
- 5+ years’ marketing experience managing brands and developing and executing brand plans
- Experience in an Animal Health business, a knowledge of animal farming systems or experience in an agricultural business is highly desirable.
- Demonstrated experience developing and using market research and data to build marketing insights and utilizing these insights to develop brand plans, personas, brand positioning, marketing strategies and campaigns.
- Experience engaging industry bodies, key opinion leaders and influencers to develop brand campaigns.
- Demonstrated experience developing and launching new products and market leading brands
- Experience evaluating and reporting of key metrics and campaign performance to the team.
- Able to collaborate with other departments in a team setting demonstrating Our Company’s leadership competencies.