Marketing & Digital Manager

4 days ago

Paddington, Australia Parlour X Full time

For 22 years, Parlour X has built a company based on a peerless level of service. It starts with our people, and nurturing a team which embodies everything that Parlour X represents. Ambition, passion and dedication are the hallmarks we look for in every future staff-member. If you share these values and characteristics, along with the experience required for the particular role, then we would love to hear from you.

MARKETING & DIGITAL MANAGER

Responsible for the development and execution of the brand’s overall marketing and digital strategy including creating, planning and executing highly engaging, marketing, digital, and social media content across all channels and amplifying brand awareness, leading to follower and data-base growth.

Your key responsibilities will be:

- Creation of the overall Marketing Calendar
- Evaluating and developing the marketing strategy
- Evaluate, Develop and oversee the digital and social media strategies.
- Manage end-to-end marketing campaigns.
- Oversee all visual and communication messaging
- Analyse data to evaluate the success of each marketing effort and create new ideas to improve brand marketing and exposure.
- Strategise and execute marketing strategies with the communications, marketing, and sales departments.
- Oversee the marketing executive’s direction and execution of all content shoots.
- Develop and manage the digital and paid strategies working closely with Parlour X’s digital agency.
- Working closely with the Director and Ecommerce Manager on the eDM strategy and execution in line with the overall marketing calendar
- Influencer management
- Creating and overseeing the influencers and content creator strategy
- Manage the end-to-end strategy for X-Files
- Working with the PR Manager on all ongoing relationships with Australian press/publications
- Measure and report weekly performance metrics (acquisition, engagement, conversion) of all organic digital marketing and social media channels on a weekly basis, providing insights, understanding channel performance, and making recommendations.
- Liaising with brands for content and activation opportunities
- Recommend new content requirements to engage audiences, tell the brand story, sell relevant categories aligned with the marketing calendar and contribute to follower engagement.

This role requires:

- 7+ years’ experience within a marketing digital-related role with demonstrable results
- Intimate understanding of traditional and emerging marketing channels
- Experience in managing a team
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges.
- Excellent copywriting skills and strong verbal communication
- Strong visual eye
- Highly organised
- A sound understanding of and passion for the wider fashion world.
- Ability to think on a global scale, with both the domestic and international consumer in mind.
- Excellent attention to detail and a keen eye for visual details and accuracy
- Time management skills
- Fluency in Adobe Creative Suite

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