Digital Specialist

4 days ago

Camberwell, Australia Expanscience Laboratoires Full time

Are you a digital all-rounder with a passion for content, campaign performance, and consumer experience? We’re looking for a Digital Specialist to lead and execute digital initiatives that build brand awareness, drive consumer engagement, and grow sales for Mustela, the #1 baby care brand in European pharmacies.

In this role, you’ll bring digital strategies to life across paid media, social, CRM, SEO, influencer marketing, and e-commerce. Reporting to the Marketing Manager, you'll play a key part in our 360° marketing plans and help us create a strong, always-on consumer journey.
- Degree qualified in Marketing, Business or similar field
- 2+ years experience in a digital marketing role, ideally in skincare, beauty, or consumer health
- Experience running social media, CRM, SEO/SEM, and paid ad campaigns
- Strong understanding of Google Analytics, SEMrush, Meta Ads Manager, or similartools
- Experience with SEMJI, Pixability, Shopify, Klaviyo, and similar platforms
- Excellent written and visual communication skills; Canva and video editingproficiency required (bonus if you’re great with InDesign, photography, orvideography)
- Data-driven mindset with a proven ability to optimise performance
- Fluent in both French and English with a flair for adapting tone to brand voice
- In-tune with new trends in digital, best practices, and tools
- Above average IT / computer skills
- Attention to detail with strong analytical skills to interpret data and make data-driven recommendations
- Strategic orientation
- Organised, flexible, self-starter and results oriented

**Tasks & responsibilities**
- Develop and execute digital marketing campaigns (social, paid, content, influencers, SEO, SEM)
- Manage and grow Mustela’s social communities and website (including back-end CMS)
- Manage and optimise brand website
- Own CRM activities and create impactful newsletters
- Manage relationships with local influencers and advocates
- Monitor KPIs, generate insights, and optimise digital activity to maximise ROI
- Support the 360° marketing plan with creative content, calendars, and reporting
- Oversee the digital marketing budget alongside the Marketing Manager

Pay: $75,000.00 - $80,000.00 per year

**Benefits**:

- Free drinks
- Health insurance
- Parental leave
- Work from home

Supplementary Pay:

- Performance bonus

**Language**:

- French and English (required)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Camberwell VIC 3124

Application Deadline: 19/06/2025

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