Market Research Manager
1 week ago
**The Company**
YouGov is an international research data and analytics group. We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives.
We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.
Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 20 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.
**The Role**
As a Research Manager with YouGov Australia, you will be working closely with your research team and clients, developing and managing client accounts and running diverse research projects (including for PR, advertising, brand health and tracking, customer experience and new product development).
You will need excellent written and verbal communication skills, a willingness to learn and embrace a fast-paced, rapidly changing work environment.
**What will I be delivering?**
**Staff management**: Manage 1-2 Research Executives, coaching and mentoring them through key aspects of their projects including questionnaire design, scripting online surveys, data analytics and report writing. You’ll be the key member to lead the entire research process from project set-up to delivery.
**Project management**: co-ordinate and manage complex projects either independently or as part of a team. Work with the Research Director on report project plans, resources, deliverables and problem solve.
**Account Management**: Working side by side with the Research Director on account management to understand client needs, advocate the best research practices and provide relevant and useful insights from research.
**New business development**: prepare quotations and proposals in response to research briefs.
**Data analysis and reporting;** Analyse research results to identify key insights and demographic trends. Undertake regression modelling to help identify drivers of customer experience, retention, brand consideration and purchase intent. Prepare clear, accurate and compelling reports.
**Proactively identify ways to improve efficiency of operations and service delivery **to ensure high quality outputs can be sustainably delivered within the research team.
**What do I need to bring with me?**
**_Demonstrated knowledge and experience_**
- A proactive and positive attitude to learning and helping others.
- Self-discipline and motivation.
- Excellent teamwork and problem-solving skills.
- Ability to multi-task and work across multiple projects in a fast-paced work environment.
- Advanced analytical and numerical skills.
- Solid understanding of research design, online research methodologies, sampling, questionnaire design, quotas and weighting and significance testing.
- At least 5 years market research experience in an agency.
- Excellent written, oral and electronic communication skills.
- Relevant tertiary qualification in Psychology, Social Sciences or Business/Commerce will be highly regarded.
- Fluent in English (written and spoken).
- Australian citizen/permanent residents and eligible visa-holders with full working rights with no restrictions.
**Additional Information**
- What can we offer you?_
- A cohesive, fun, inclusive and supportive team environment.
- Opportunity to work on interesting and challenging projects to use and develop your research skills.
- Ability to continue learning and developing from more senior researchers to mentor you and help you advance in your career.
- Flexible working options during the COVID-19 pandemic (i.e. working from home and within the main Sydney office).
- Ability to work on and have your own research studies published across YouGov’s social media accounts.
**Job Types**: Full-time, Permanent
**Salary**: Up to $100,000.00 per year
**Benefits**:
- Professional development assistance
- Referral program
- Work from home
Schedule:
- Monday to Friday
- No weekends
Supplementary Pay:
- Annual bonus
COVID-19 considerations:
Ability to commute/relocate:
- Ultimo, NSW 2007: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor Degree (Hons) (preferred)
**Experience**:
- market research (agency): 4 years (required)
**Language**:
- English (required)
Work Authorisation:
- Australia (require
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