Marketing & Ecommerce Lead Shorty's

**About Us**

Very rarely do we see a genuine opportunity to champion both pure marketing as well as eComm in such an innovative environment.

Shorty’s is the newest joint venture at Endeavour Group, specialising in the supply of Business to Business corporate drinks. Shorty’s also manage some booming services on behalf of the Dan Murphy’s brand - the Dan’s B2B and Wedding & Event businesses and the Dan’s Gifting Hub. In short, we nickname ourselves the “Celebration Station”.

We are ride or die about our motto “Passionately delivered since 2001”. Passion, innovation and agility are at the heart of everything we do, and we are always on the hunt for creative, out of the box ways of doing things.

We are a passionate and dynamic team of commercial and hospitality experts, client advocates, tech gurus and delivery drivers, who push the envelope for their clients and customers every day. Headquartered in Ultimo where they also house their second* most valuable asset - many of the most remarkable wines from around the world. (*second to their team and clients of course).

This is a role for a creative marketer who seeks out and seizes opportunities to break the mould on customer experience.
You'd be entering the business at a pivotal time, partnering with an industry behemoth, Endeavour Drinks Group, with so much to play for. This role is newly created to help drive tremendous business growth and ambitions.

**About the Opportunity**
A key role within the Shorty’s business; This position will suit an innovative marketing professional with proven experience in Digital Marketing, Brand Marketing and eCommerce.
- Reporting directly to the Head of Marketing & Gifting, you will be the brand custodian and lead the brand identities and trade plans.
- You will manage and implement marketing strategies and digital campaign plans to achieve the businesses sales and acquisition targets.
- Manage the annual rolling trade plans across the four key brands and implementing strategies and change for success.
- You’ll coordinate content, oversee enrichment of products to ensure an accurate range and ideal online experience for shoppers, and ensure all platforms are on brand, engaging and achieving their targets.

**About You**
- You will have experience working in digital and pure marketing roles (at least 3 years).
- You are self driven and curious You are comfortable to operate in an agile environment with mínimal guidance and work at pace
- Accountability & attention to detail is critical. You always do what you say you are going to do.
- You have excellent communication and stakeholder management skills, enjoy collaborating and working within an authentic culture.
- You're hands on. You enjoy thinking strategically but are also not afraid to roll up your sleeves and get things done.

You have experience in:

- Digital media & performance based marketing, with proven success in managing multiple campaigns.
- Knowledge of the traditional and digital media landscapes, including SEM, affiliates, programmatic, mobile, social, video and native.
- Analytical skills in evaluating data to improve performance.
- Comfortable with sales reporting & insight building.
- Experience in Google Analytics.

Bonus if you have:

- Some knowledge of graphic design tools/ experience

Extra Bonus points if you...
- Are a people-centric person with great EQ
- Thrive on innovative ideas and not afraid to try new ventures
- Have worked with established, well-known brands & with great tech solutions

**Why do we think this is an exciting opportunity?**
- You will be part of the cutting-edge gifting business that has invested heavily into the technology and are serious about their growth
- The entrepreneurial minded atmosphere and a very unique product offering with the intentions of being the best in the world.
- An established team, brilliant retail network and all the eComm bones - it is set up to explode.
- The founder of this business is a true entrepreneur and likes to be surrounded by people with entrepreneurial spirit.
- It’s an agile small business within a large listed company. You can do cool stuff, and have all the central support, learning & development and career progression opportunities that a big company offers
- Hybrid working arrangement - ideally 2 days in the Ultimo office.

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexua