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Digital Marketing Manager
3 weeks ago
**Winc** is a company that exists to inspire millions of people in Australia with new and better ways to work and learn. From office, school, facilities and safety essentials, services like print and marketing, to demonstrating what more is possible with our technology and workspace solutions, Winc has a wide product range that can be tailored to our customers’ needs.
The **Digital Marketing Manager** will work in conjunction with the Senior Digital Marketing Manager, marketing peers and key business stakeholders - in particular the Vertical Sales Directors as well as the Enterprise and Mid-Market New Business Teams - to develop, execute, analyse and optimise commercially aligned marketing activity to generate demand from new customers and build top of mind awareness of the Winc brand in the marketplace.
***In this role you will be responsible for**:
- Plan comprehensive 12-month marketing plans, in consultation with relevant internal stakeholders, aligned to marketing objectives and metrics.
- Ensure cut through and longevity of campaigns, by developing integrated, multi-channel executions across all relevant platforms with a focus on digital marketing and demand generation.
- Execute campaigns with the support of our agency partners and a cross functional team of in-house experts.
- Champion brand positioning and guidelines consistently internally & externally in line with our Masterbrand and vertical customer value propositions.
- Ensure all plans are supported with clear and measurable KPIs and performance is reviewed and optimised on a regular basis.
- Ensure reporting for all campaigns and activities is completed in a timely manner, with learnings integrated into future programs.
**Skills & experience required**:
- 5 to 6+ years’ experience in the area of performance marketing, brand marketing and lead generation.
- Degree qualified in communications, marketing or related.
- Impeccable written and verbal communication skills.
- Proven ability to work across and within a matrix environment.
- Proven track record in conceptualising and delivering multi-channel marketing communications campaigns.
***Working with us**
- We believe we’re better and smarter together and our values reflect our commitment to creating a welcoming, diverse and inclusive environment.
- We all reap the rewards of diversity with gender equity across teams, senior management and internal promotions as just the beginning.
- We are committed to First Nations empowerment and support and clear on our responsibility to take action to address the imbalance in opportunities.
- We are focused on working towards a more sustainable future with our Winc Social Agenda - our plan to make a difference across six pillars of social responsibility (Safe Work Practices, Gender Equity, First Nations Empowerment and Support, Climate Change, Responsible Packaging/Management of Waster and Ethical Sourcing).
- We’re passionate about setting our people up for success and providing the training, tools and environment to enable you to perform your best and develop your career at Winc.
- We take care of our people through our internal Mental Health First Aider network, free access to our Employee Assistance Program, and generous leave entitlements to support you through the various priorities and stages of life (e.g. Lifestyle Leave, Volunteering Leave, Cultural Awareness Leave, Sorry Business Leave, Paid Parental Leave, Domestic Violence Leave).
- And finally, there’s plenty of perks Our much loved quarterly Our Heroes recognition program, team discounts, corporate partner discounts. People say it’s a really collaborative and supportive environment - why don’t you be the judge?
- _We are passionate about First Nations employment and encourage First Nations Peoples to apply._
***To Apply**: Send your resume to the Winc People Team by selecting ‘Apply’ and following the prompts.
No Recruitment Agencies - We have this one covered
