Marketing Specialist

**Date**:18 Oct 2024

**Location**: Mascot, NSW, AU, 2020

**Company**:Winc Australia

**ABOUT US**:
Winc is a company that exists to inspire millions of people in Australia with new and better ways to work and learn. From office, school, facilities and safety essentials, services like print and marketing, to demonstrating what more is possible with our technology and workspace solutions, Winc has a wide product range that can be tailored to our customers’ needs.

**ROLE PURPOSE**:
The **Marketing Specialist** will work in conjunction with the Senior Marketing Manager and key business stakeholders to develop, execute, analyse and optimise commercially-aligned Winc Media and Solutions marketing campaigns (as well as strategic initiatives as required) to increase new business and share of wallet in a B2B environment.

**KEY ACCOUNTABILITIES**:

- Take marketing strategy and turn it into action by managing the delivery and execution of campaigns designed to build Winc’s Solutions businesses (Technology, Furniture, Business Interiors and Print & Marketing Services).
- Work collaboratively with the wider marketing team (digital, design, catalogue, comms) to deliver multi-channel executions across owned, paid, and earned media.
- Manage the creation of campaign assets to deliver multi-channel executions including on-site banners, thought leadership content, eDMs, and paid media assets ensuring consistency across all touchpoints.
- Responsible for the end-to-end management of supplier marketing campaigns including digital and offline executions. This involves providing recommendations, reporting and delivering to campaign deadlines.
- Build and maintain strong relationships with stakeholders, agencies, and external partners to ensure a collaborative approach to marketing plans.
- Track, report and analyse sales during and post campaign across all platforms to optimise marketing mix and ROI.
- Ensure reporting for all campaigns and activities are completed in a timely manner, with learnings integrated into future programs.
- Support the development and implementation of plans to maximise customer usage of catalogues (print, ebooks, flyers).

**WHAT WE LOOK FOR**:

- Minimum 2-3 years’ experience in a communications, marketing or similar role in B2B.
- Degree in marketing, communications, journalism or related.
- Proven ability to work across and within a matrix environment, where collaboration and teamwork is key.
- Excellent communication skills with an eye for detail.
- Ability to build strong relationships with stakeholders.

**WORKING WITH WINC**:

- We believe we’re better and smarter together and our values reflect our commitment to creating a welcoming, diverse and inclusive environment.
- We all reap the rewards of diversity with gender equity across teams, senior management and internal promotions as just the beginning.
- We are committed to First Nations empowerment and support and clear on our responsibility to take action to address the imbalance in opportunities.
- We are focused on working towards a more sustainable future with our Winc Social Agenda - our plan to make a difference across six pillars of social responsibility (Safe Work Practices, Gender Equity, First Nations Empowerment and Support, Climate Change, Responsible Packaging/Management of Waster and Ethical Sourcing).
- We’re passionate about setting our people up for success and providing the training, tools and environment to enable you to perform your best and develop your career at Winc.
- We take care of our people through our internal Mental Health First Aider network, free access to our Employee Assistance Program, and generous leave entitlements to support you through the various priorities and stages of life (e.g. Lifestyle Leave, Volunteering Leave, Cultural Awareness Leave, Sorry Business Leave, Paid Parental Leave, Domestic Violence Leave).
- And finally, there’s plenty of perks Our much loved quarterly Our Heroes recognition program, team discounts, corporate partner discounts. People say it’s a really collaborative and supportive environment - why don’t you be the judge?