Head of Ecommerce

2 weeks ago


Port Melbourne, Australia Total Tools Full time

Port Melbourne VIC, Australia
- Local Australian Owned Retail Brand
- Huge range of Benefits
- Leadership Position

**Shape the Future of Digital - Join Total Tools as our Head of eCommerce**
- Fulltime Leadership Position
- Hybrid Role
- ASX Company with Great Benefits

**Total Tools** is Australia’s largest independent professional tools retailer, proudly servicing Australian tradies for over 30 years. With a growing network of stores nationwide, we are committed to delivering professional tools and expert service to our trade customers.

**The Role**:
We are on the hunt for a visionary and commercially minded **Head of eCommerce**to lead the development and execution of digital-first strategies that drive profitable growth, elevate customer experience, and future-proof our omni-channel marketing approach.

Reporting to the General Manager of Marketing, this critical leadership role will shape and champion the digital roadmap for Total Tools, aligning innovation and performance with our strategic pillars. You will be responsible for spearheading scalable and sustainable digital initiatives that integrate seamlessly across marketing, e-commerce, technology, and store operations.

**What You’ll Do**:

- Develop and lead the digital strategy that transforms our omni-channel marketing approach, underpinned by modern martech, customer-first thinking, and strong commercial return.
- Challenge the status quo and influence change across the business to adopt scalable, efficient, and tech-led consumer solutions.
- Engage with key internal and external stakeholders—IT, loyalty, suppliers, digital agencies, and store owners—to ensure program milestones are met and growth targets exceeded.
- Drive digital and e-commerce performance, including revenue growth, conversion rates, customer experience, and user engagement.
- Evaluate and align internal resources and external partners to deliver key program objectives with agility and speed.
- Collaborate closely with the IT and Marketing teams to ensure alignment between customer-facing technologies and brand experience.
- Provide clear, forward-looking reporting to key stakeholders on progress, ROI, and benefit realisation across digital initiatives.
- Manage online P&L inclusive of opex and capex budgets to support ongoing digital channel growth.

**Your Skills & Experience**:

- Demonstrated strategic marketing expertise with a key focus on digital and omni-channel environments
- Proven technical understanding of web platforms and architecture
- Strong leadership and team development capabilities
- Deep knowledge of digital marketing, CRM, and customer journey strategies
- Familiarity with platforms such as Magento, Adobe Commerce, Sitecore, Shopify
- Experience with marketing automation systems such as Emarsys, Salesforce, or Adobe
- 10+ years in digital marketing strategy and leadership, with an additional 5 years in general marketing
- Successful delivery of enterprise-wide digital transformation projects
- Experience working within franchised or independent retail networks (desirable)
- Demonstrated track record in managing digital agencies, project teams, and high-stakes deliverables
- Strong background in data analysis and turning insights into actionable strategy
- Degree qualified in Marketing, IT, or a related field

Our operating model is one that respects and invests in our team and customers. We live by our values
- **_ One Team, Own it & Get it Done, Customer First & Be the Difference_**

**All that is left to do is to click “” to join the team #CareersWithTheTotalPackage**

**Why You’ll Love Working With Us**:

- At Metcash, you’re _part of something bigger_. You have all the perks of a small business heart, without missing out on the big business support.
- Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.

**Life at Metcash**
- Experience a supportive and flexible work environment. We are a FlexReady accredited workplace
- Enjoy a 5th week of annual leave.
- Benefit from 2 well-being days and 1 volunteer day annually.
- An abundance of learning, development, and career growth opportunities.
- 12 weeks of gender-neutral paid parental leave for primary carers.
- Proudly awarded the “Bronze Employer for LGBTQ Inclusion”.
- Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.
- Gold accreditation by Mental Health Australia.
- Incredible value discounts and perks through our team member app, “Our Local”.

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid


  • Head of Digital

    5 days ago


    Melbourne, Australia S2M Full time

    One of a kind opportunity for a world class **Digital Director **to join this luxury brand. If you are an **Digital Head** with proven experience of devising a global digital strategy and roll out across multiple channels, this could be the opportunity you have been looking for. **About the role**: - Leading digital and technology teams and overseeing...

  • Head of Marketing

    1 week ago


    Melbourne, Australia Brennan Sourcing Pty Ltd Full time

    Exciting eCommerce Start Uo - Backed By A Major National Retailer - Grow Your Career Looking to make your mark in an exciting start up? Backed by a national retailer, this is a start up (without the founding rounds) that has a huge future. This is the perfect role for someone who is genuinely looking to help build a business, and in doing so, build and...

  • Ecommerce Manager

    2 weeks ago


    Melbourne, Australia Fenton & Fenton Full time

    Full Time, Melbourne **About the Role** **—**: Reporting to our Head of Marketing, Digital & Customer experience, the eCommerce Manager is a key player in the business. This role will drive and assist with the rollout of exciting strategic initiatives to enhance the online customer experience and improve last mile outcomes - all with a strategic intent to...


  • Melbourne, Australia MUJI Retail (Australia) Pty Ltd Full time

    **About MUJI** **Benefits** **Flexible Work - **Opportunity to work from home for up to 3 days per week and attend our Head Office located in the Melbourne CBD, close to public transport, cafes and restaurants! **MUJI Products - **Generous employee discounts on a range of MUJI Products, with up to 50% off on Fashion and Household items! **Remuneration -...


  • Melbourne, Australia The New Trend Full time

    We are seeking an enthusiastic Marketing & eCommerce Assistant to join our head office team full-time. The role will be responsible for online product uploads, general website maintenance, social media, content creation, and providing general support across marketing and eCommerce. For more information or to apply please email your CV to...

  • Ecommerce Specialist

    2 weeks ago


    South Melbourne, Australia Kogan Full time

    Our Marketing team has a brilliant opportunity for an eCommerce Specialist to join the team. This position will be responsible for the visual merchandising of our product range on our websites whilst improving navigation and discoverability of products we sell. Reporting to our Head of Marketing Content & Merchandising, this role partners closely with our...

  • Ecommerce Specialist

    19 hours ago


    South Melbourne, Australia Kogan Full time

    Our Marketing team has a brilliant opportunity for an eCommerce Specialist to join the team. This position will be responsible for the visual merchandising of our product range on our websites whilst improving navigation and discoverability of products we sell. Reporting to our Head of Marketing Content & Merchandising, this role partners closely with our...


  • South Melbourne, Australia Miller Leith Full time

    **The Company** Our client is one of Australia's largest privately-owned and operated family businesses; a leading retail giant with over 150 stores nationwide, and a growing, global presence. At the forefront of the business and brand are several long-term, iconic brands and with the business going from strength to strength, they are known for their...


  • Melbourne, Victoria, Australia Kogan Full time $80,000 - $120,000 per year

    Our Marketing team has a brilliant opportunity for an eCommerce Specialist to join the team. This position will be responsible for the visual merchandising of our product range on our websites whilst improving navigation and discoverability of products we sell. Reporting to our Head of Marketing Content & Merchandising, this role partners closely with our...

  • Ecommerce Sales

    4 weeks ago


    Melbourne, Victoria, Australia Asvaus Full time

    Videocraft is a leading supplier of premium brands of video equipment and technology, and our online business is growing rapidly. We pride ourselves on delivering exceptional customer service and seamless transactions through our ecommerce platform to our customers, new and returning.We're now seeking a confident, proactive person to be the main interface...