Creative Optimisation Manager

4 days ago

Sydney, Australia Xero Full time

**Our Purpose**

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

**How you’ll make an impact**:
Creative optimisation is one of our most important levers to drive acquisition efficiency for both Paid and Organic channels. As a Creative Optimisation Manager at Xero, your role will involve analysing data, identifying trends, and creating personalised and engaging ad content. You will drive the global creative optimisation agenda for our Performance Marketing team by combining landing page and creative optimisation into a unified strategy and you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.

**What you'll do**:
- Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
- Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
- Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
- Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
- Stay up-to-date with industry trends and emerging ad creative best practices

**What you'll bring with you**:
- 3+ years experience working in/across the Digital Marketing space
- Experience working in a digital and/or creative agency
- Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
- Deep expertise in ad creative of all formats
- Strong analytical skills with the ability to translate data to insights
- Excellent verbal and written communication skills

**Why Xero?**

Offering very generous paid leave to use however you’d like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

  • Creative Industrial Designer

    2 weeks ago

    Sydney, Australia Exposure Creative Pty Ltd Full time

    **Industrial Designer** Exposure Creative is a design agency specializing in **Conceptual Design, Retail Displays, Point of Sale, Product, and Packaging Design**. We deliver creative and unique solutions for major brands and retailers. At Exposure, we manage the entire project lifecycle—from conceptualization through to placement in store or end use. We...

  • Creative Industrial Designer

    4 days ago

    North Sydney, Australia Exposure Creative Pty Ltd Full time

    Exposure Creative is a design agency that specialises in Point of Sale Design, Product and Packaging design. We provide creative and unique Point of Sale design solutions for major brands and retailers. At Exposure we manage the entire project life-cycle from conceptualization through to placement in store or end use. We are currently recruiting for a full...

  • Optimisation Lead

    4 days ago

    Sydney, Australia CloudRock Partners Full time

    The Managing Consultant, Optimisation, will lead strategic post-deployment enhancement and transformation initiatives across the APAC region, partnering with customer to maximise the value of their Workday investment. The role is responsible for guiding strategic roadmap development, identifying optimisation opportunities, driving business development...

  • Content & Creative Associate Manager

    2 days ago

    Sydney, New South Wales, Australia PODEAN Full time US$90,000 - US$120,000 per year

    Podean is the leading global marketplace marketing agency. We work with progressive brands across the globe to unlock potential on Amazon, Target, Walmart, and other marketplaces. Our services span eCommerce strategy, content creation and optimisation, media management, retail operations, data and analytics, consulting, and social commerce. Recent award wins...

  • Digital Optimisation Manager

    1 week ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Digital Optimisation Manager **Digital Optimisation Manager - Wealth & Private** - **You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences - **Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with...

  • Digital Optimisation Manager

    6 days ago

    Sydney, Australia Westpac Group Full time

    **Digital Optimisation Manager** - Permanent full-time role - Hybrid working model - mix of office and remote work - Drive optimisation and performance uplift across Westpac’s websites, banking apps, and digital communication channels **How will I help?** As a **Digital Optimisation Manager**, you will play a key role in enhancing customer security...

  • Digital Optimisation Manager

    1 week ago

    Sydney, Australia Bankwest Full time

    Digital Optimisation Manager - Wealth & PrivateYou are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences- - Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentationDo work that matters - As...

  • Senior Website Optimisation Manager

    1 week ago

    Sydney, New South Wales, Australia Montu Full time $120,000 - $180,000 per year

    Company Description Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio.Montu is...

  • Optimisation Lead

    1 week ago

    Sydney, New South Wales, Australia CloudRock Partners Full time $120,000 - $180,000 per year

    The Managing Consultant, Optimisation, will lead strategic post-deployment enhancement and transformation initiatives across the APAC region, partnering with customer to maximise the value of their Workday investment. The role is responsible for guiding strategic roadmap development, identifying optimisation opportunities, driving business development...

  • Industrial Designer

    2 weeks ago

    North Sydney, Australia Exposure Creative Pty Ltd Full time

    Exposure Creative is a design agency that specialises in Point of Sale Design, Product and Packaging design. We provide creative and unique Point of Sale design solutions for major brands and retailers. At Exposure we manage the entire project life-cycle from conceptualization through to placement in store or end use. We are currently recruiting for a full...