Digital Optimisation Manager

2 days ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Optimisation Manager

**Digital Optimisation Manager - Wealth & Private**
- **You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences
- **Our Chapter is committed to super-charged end-to-end digital engagement, powered by compelling content, data-led customer insights & an obsession with experimentation**

**Do work that matters**

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our Essential Super digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

**On any given week you will**
- Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform and Adobe Analytics
- Work closely with CFS, product, marketing, data analytics, and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap for our Essential Super experiences along with key stakeholders and optimise related digital customer journeys
- Identify and drive key strategic initiatives to drive key business and customer outcomes
- Support project delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct tagging
- Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform and Adobe Analytics
- Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour
- Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast
- Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Flexibility to balance work between strategy and hands-on technical tasks
- Risk management experience
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target and Adobe Audience Manager)
- Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends.

**If this role sounds like you - **

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Advertising End Date: 18/12/2024

Job ID REQ223518

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