Advertising Specialist

Goodtel is Australia’s first telco that contributes 50% of its profits to good causes. We believe doing good is just as important as making a profit and are on a mission to help all Australians turn their use of telecommunications into a force for good

We work with a number of charities that do great work in helping protect the planet, helping disadvantaged and sick children, combatting homelessness, providing support to refugees and other worthy causes.

We’re in need of a Advertising Specialist to help increase our brand awareness, build brand advocacy amongst our customers, develop campaign strategies to support sales and marketing objectives, and manage our advertising projects which ultimately results increased sales which allow us to help our charity partners and do as much good as possible.

Whilst the role will be varied the day to day activities will comprise of:
**Campaign management**
- Developing advertising strategies and campaigns to reach target markets, creating consumer awareness, and effectively promoting residential nbn, mobile service and small business nbn and cloud PBX solutions.
- Managing all aspects of advertising campaigns, not limited to supplier management for artwork, animation, film or other, identifying channels, creating copy and delivering on time and within budget.
- Analysing data to determine whether marketing campaigns have achieved their objectives.

**Brand Management**
- Create consumer awareness campaigns to develop the brand image, focussing on Goodtel’s mission, its values and journey so far.
- Create post purchase campaigns to increase customer loyalty and brand advocacy to develop a community feel amongst customer base.
- Manage brand guidelines and ensure it is implemented throughout all aspects of the organisation.
- Ensuring partnership and sponsorship opportunities are aligned to brand values.

**Social Media management**
- Managing and coordinating all assets to deliver social media advertising
- Key liaison with charity partners to create compelling social content
- Monitoring conversations on social media and responding in tone of voice of the brand

**Market research**
- Analysing consumer data from various software, not limited to Craft CMS, Google Analytics, Hot Jar, Crazy Egg, HubSpot and Sprout Social.
- Managing primary and secondary market research projects and providing recommendations from data.

**Business growth and strategy**
- Compiling competitor analysis to assist with pricing and product offerings
- Working with Senior Management to develop marketing communication and business development objectives and developing strategy to support these business growth objectives
- Working with Senior Management to advise on campaign and advertising strategy, pricing and promotional strategy and performance of each distribution channel to maximise sales and increase customer loyalty.

**Policy management**
- Developing and implementing advertising, partnership, and sponsorship policies to support business objectives

**Requirements**:

- Bachelor’s degree in marketing or 2+ years advertising, brand management or marketing experience
- In depth knowledge of social media platforms and tools with emphasis on Instagram, Facebook and LinkedIn
- Excellent writing skills and ability to create engaging copy
- Proactive self-starter that can contribute and execute on great ideas
- Highly organised with the ability to plan and manage time effectively
- A love of marketing communications and a passion to do good in the world
- Experience with HubSpot and CraftCMS (desirable)
- Basic graphic design skills (desirable)
- Experience with both B2B and B2C (desirable)

**Benefits and Perks**
- Be part of a company from the get-go that has been created with a mission to help protect the planet and those in need
- Experience an opportunity to shape your own role as the first marketing team member
- Flexible working environment with options to work from home and other shared office spaces in central Melbourne
- Dog friendly work environment
- Weekly yoga and meditation sessions
- Home nbn service and mobile plan included in package

**Job Types**: Full-time, Permanent

**Salary**: $70,000.00 per year

Schedule:

- Monday to Friday