Paid Advertising Specialist

2 days ago

Melbourne, Victoria, Australia NovoPsych Full time $55,000 - $187,878 per year

Salary: RM 5,500–7,500 per month, commensurate with experience

Full-time (Hybrid or Remote, Australia-based) Join a mission-driven SaaS company transforming mental healthcare

About NovoPsych

NovoPsych is on a mission to transform mental healthcare. We provide digital psychometric tools and AI-powered solutions that help clinicians improve patient outcomes and reduce administrative burden. Our platform is trusted by thousands of psychologists and mental health professionals across Australia and beyond.

We believe in a future where every clinician has access to intelligent systems that make care more effective, accessible, and human-centred. As we grow, we're expanding our marketing team to ensure our message reaches the right people at the right time.

The Role

We're looking for a Paid Advertising Specialist who thrives on both the creative and analytical sides of digital marketing. You'll be responsible for managing and optimising campaigns across Meta, Google, Bing, LinkedIn, and TikTok, while also producing engaging ad creatives (video and graphics) and improving the conversion rates of our landing pages.

This is a hands-on execution role,  perfect for someone who enjoys building campaigns, testing and learning, and demonstrating tangible impact through clear reporting. This role may suit someone with agency experience who is excited to focus in-house on scaling one brand with global impact.

Key Responsibilities
  • Manage, optimise, and expand paid campaigns across Meta, Google, Bing, LinkedIn, and TikTok.
  • Create compelling ad creatives,  both graphics and video,  that drive clicks and conversions.
  • Conduct A/B testing of ads and landing pages to improve conversion rates.
  • Monitor campaign performance, providing clear, actionable reports for management.
  • Work with the Marketing Manager and CEO to set and optimise ad budgets.
  • Stay up to date with platform updates, tools, and best practices to keep NovoPsych at the forefront of digital advertising.
About You

We're looking for someone who combines creativity with analytical rigour. You'll likely have experience in paid advertising across multiple platforms and be comfortable producing professional ad creatives.

Essential skills & experience:

  • 3+ years' hands-on experience managing paid campaigns (across multiple platforms).
  • Strong creative skills (graphic and video ad production).
  • Demonstrated ability to improve campaign performance and optimise conversion rates.
  • Proficiency with analytics and reporting (Google Analytics, platform dashboards).
  • Strong written and verbal communication skills.
  • Knowledge of SEO/CRO best practices.

Nice to have:

  • Experience in healthcare, SaaS, or B2B marketing.
Why Join NovoPsych?
  • Be part of a mission-driven company improving mental healthcare.
  • Manage significant seven figure annual ad spend, optimising across multiple platforms.
  • Join a small, collaborative team where your work has a direct impact.
  • Flexible work arrangements (remote or hybrid).
  • Opportunities for professional growth as we expand globally.
How to Apply

If you're excited about using your advertising skills to make a real difference in mental healthcare, we'd love to hear from you. Please apply via SEEK with your CV and a short cover letter outlining your experience in paid advertising and creative production.

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