Advertising Specialist

6 days ago

Melbourne, Australia Cyril Gwen Consulting Full time

**The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.**

Here are examples of responsibilities from real advertising specialist resumes representing typical tasks they are likely to perform in their roles.
- Manage accounts to ensure an increase in campaign performance and ROI.
- Create and manage ad copy for Google, MSN, and Facebook.
- Create new Photoshop business, and manage assign accounts, while building solid Nedgraphics software rapport with clients.
- Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
- Manage the review process of outgoing social media communication, verify channel
- specific suitability and supervise execution.
- Analyze ROI to identify trends and opportunities for future campaigns.
- Utilize HTML knowledge to enhance corporate website and increase web traffic.
- Work remotely, creating and optimizing Facebook ad campaigns for clients in several verticals.
- Implement SEO tactics on site and off site and analyze results in a direct response agency.
- Increase sales revenue by breaking down complex ideas and metric analytics into easily understandable and compelling concepts.
- Track & assess data & results analytics to improve & optimize marketing goals & conversions across all digital medias.
- Assist in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.
- Develop rapport with education, retail and advocacy accounts/prospects - prepare comprehensive advertising campaigns both print and online.
- Ensure successes of accounts through proactive optimization of online advertising spend, customer facing interaction, and strategic analysis.
- Search the internet for misuse of trademarks and copyright material.

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