Advertising Specialist

**About Us**
Health Careers International (HCI) is a leading provider of career-focused education, empowering healthcare professionals worldwide. With a strong commitment to quality and innovation, HCI delivers work-ready education through advanced collaborative tools, making it a top choice in Australia’s healthcare education sector. Dedicated to continuous improvement, HCI offers high-quality, engaging programs in face-to-face, online, and blended formats, fostering the development of healthcare and nursing professionals to meet the evolving demands of the industry.

**About the Position**
We are seeking a highly motivated and enthusiastic Advertising Specialist to join our dynamic team. Based at our Melbourne Lonsdale office and operating Monday to Friday, you will play a key role in supporting our organisation through the development and execution of impactful advertising campaigns. This position involves planning and implementing strategies to drive brand awareness, attract target audiences, and support business growth. Reporting to the Marketing Manager, this is a fantastic opportunity for a passionate individual looking to excel in all aspects of advertising and marketing.

**Key Duties and Responsibilities**:

- Develop, implement, and manage comprehensive advertising strategies and campaigns to align with sales and marketing objectives.
- Advise senior executives and clients on effective advertising approaches to engage target audiences, enhance brand awareness, and highlight the key benefits of products and services.
- Oversee the end-to-end production of advertising campaigns, including coordinating artwork, copywriting, media scripting, television and film production, and media placement, ensuring adherence to budget and timeline constraints.
- Analyze consumer behavior and preferences through data analysis to optimize advertising efforts and improve campaign effectiveness.
- Monitor and forecast consumer trends and market demands, leveraging insights to guide future advertising strategies and decisions.
- Conduct in-depth market research to evaluate potential demand and the characteristics of markets for new and existing products and services.
- Contribute to the company’s growth by developing and executing marketing plans, recommending pricing strategies, and advising on distribution channels and promotional strategies.

**Skills and Knowledge**:

- Proven experience in advertising, media, or marketing.
- Strong communication skills for effective collaboration with clients, executives, and teams.
- Excellent project management abilities with a keen attention to detail.
- Expertise in market research and analysing consumer trends.
- Strategic mindset with a passion for advertising and marketing.

**Qualifications**
- Master’s degree in marketing, Advertising, Communications, or a related field.
- Strong understanding of advertising strategies, media platforms, market research, and market trends.
- Creative and strategic thinking with a focus on business growth.
- Minimum of 1 year of experience in advertising, media, or marketing.

**Employee Benefits**:

- Competitive salary package commensurate with experience and qualifications.
- Professional development opportunities, including workshops, conferences, and training programs.
- Employee assistance programs for personal and professional well-being.
- Opportunities for career advancement within a growing organization.
- Modern and well-equipped office facilities with free on-site parking.

Pay: $70,000.00 - $80,000.00 per year

**Benefits**:

- Professional development assistance
- Salary packaging

Schedule:

- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person

Application Deadline: 27/01/2025