Vertical Marketing Manager, Water Quality Asia Pacific

**About Us**

**Veralto**

Veralto launched in October 2023 as a $5 billion global leader in essential technologies with a bold vision for creating an enduring positive impact for the world. Our operating companies are building on a long-standing legacy of success, innovation, and deep customer trust as they work to create a safer, cleaner, more vibrant future. Veralto is headquartered in Waltham, Massachusetts with 13 operating companies and 300+ locations worldwide. Our global team of 16,000 associates is committed to making an enduring positive impact on the world united by a powerful purpose. Safeguarding the World’s Most Vital Resources

Veralto's Water Quality Companies' - Hach, Chemtreat, Trojan Technologies, OTT Hydromet, Sea-Bird Scientific, McCrometer, XOS & Aquatic Informatics
- helps to manage, treat, purity & protect the global water supply from municipal & wastewater treatment facilities to lakes, rivers, watersheds, and oceans

Our Product Identification companies - Videojet, Esko, X-rite, Linx, and Pantone help package and protect the world’s food, medicine, and essentials by tracing and authenticating billions of goods that travel the global supply chain daily.

**WATER QUALITY PLATFORM**

**About Role**

**ROLE DESCRIPTION**

The Vertical Marketing Manager (VMM) is responsible to drive regional revenue growth in assigned market(s) in alignment with Hach’s commercial plan. This includes understanding market drivers and opportunities, the interconnectedness of Hach’s solutions and developing and executing strategies to drive growth in existing and adjacent markets. A successful VMM is customer focused, strategic, action oriented, has a strong organizational agility and leads by influence to identify and implement growth initiatives. Reporting to the Marketing Director AAPC within the APAC Marketing team, the VMM actively brings customer centricity to commercial activities by gathering VOC to understand customer pain points and understands and leverages the relevant Veralto Enterprise Systems (VES).

**What You'll Be Doing** _(Job Responsibilities)_
- Driving growth by leading the vertical strategic plan for the respective municipal market.
- Collaborating cross-functionally with the marketing, sales and service leaders to achieve growth targets for Hach’s core markets in APAC region.
- Analyzing customer requirements, market trends, and the competitive environment in the targeted customer segment to identify opportunities and threats and translates them into insights, strategies and actions.
- Collaborate with Hach global and regional APAC marketing team to develop marketing plans and strategies for the further growth of the core business, market expansion, the introduction of new products and the penetration of new distribution channels
- Drive cross-functional alignment with the rest of the marketing team, sales, and service, bringing customer centricity to all commercial activities by gathering VOC to understanding customer pain points
- Achieving the strategic goals for Hach’s products via Product Life Cycle Management by partnering with Product management team to drive new product launches in APAC

**Travel (Required Estimated % of Time)**:30%

**What We Are Looking For**_(Skills & Qualifications)_**
- Bachelor’s degree required preferably in Business, Marketing or Engineering degree
- Desired 8+ years of progressive work experience in Marketing with demonstrated ability to drive growth initiatives by working cross-functionally in an international matrix organization.
- Strong critical thinking skills; ability to synthesize data and facts to draw logical and actionable conclusions combined with good intercultural communication skills
- Strategic and growth-oriented mindset, collaborative working style, and customer centricity
- Self-motivated and keen to drive for execution and results
- Demonstrated proficiency in time and project management skills; ability to manage multiple projects across critical yet often fluctuating deadlines - and with sometimes mínimal and/or ambiguous input from stakeholders
- Strong organizational and prioritization skills with attention to detail
- Thrives in a fast paced, high demand environment

**Nice to have experience**
- Bachelor’s degree required preferably in Business, Marketing or Engineering degree
- Desired 8+ years of progressive work experience in Marketing with demonstrated ability to drive growth initiatives by working cross-functionally in an international matrix organization.
- Strong critical thinking skills; ability to synthesize

**What’s In It for You**
- You will play an integral part in shaping the OpCo and the whole platform’s business in Asia, one of strongest and highly visible region with many untapped opportunities
- You will work with a team where the goal is to create an environment of continuous-improvement, wellness, and open, honest, two-way communication

**Diversity, Equity, and Inclusion | Veralto**: At Veralto, we are ded