Category Lead- Sports

We’re LADbible Group: a voice and identity for a community of more than 300 million people, and a way of life for a generation of fans the world over.

LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, Twitter, YouTube, AppleTV and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.

**Responsibilities**

Internally
- Champion sports & betting internally across all teams
- As the sports & betting specialist of the sales team, you will be responsible for overseeing the development, ideation and overall output of all key format and commercial opportunities relevant to the category.
- You will be the internal point of call for all sport & betting opportunities, working closely with - the agency sales team, other category specialists, creative & strategy and content.
- Build & maintain a strong working relationship with all key editorial stakeholders working within the sports & betting category.
- Utilise these relationships to tap into channel and editorial insight, mobilising these to be used for the commercial benefit of sport & betting, as well as for the general knowledge of all departments.
- Develop and maintain a deep understanding of sport & betting competitive set, as well as their commercial and marketing activity - should include broadcasters, standard publishers, social publishers, niche publishers and governing bodies.
- Work in partnership with Head of Specialists to develop creds deck for relevant sport & betting channels, and category specific opportunities.
- Own & maintain the internal sport & betting calendar relevant for both sales & editorial teams
- Deliver consistent and regular industry updates across the sport and betting landscape
- Keep up to date with all platform updates, thinking about how new tools etc. could be best utilised for clients in the category e.g. Facebook, Instagram, Snapchat & TikTok.

Commercially
- Assist with all channel and category relevant brief responses in a consultative capacity ensuring the highest levels of insight, relevancy of response for channel, and quality of output with reference to the brief.
- Work in partnership with Head of Specialists to identify and create appropriate event or calendar specific sales collateral for proactive sport & betting commercial opportunities.
- Work in partnership with Head of Specialists to research and propose new commercial opportunities for the business to consider
- Work in conjunction with the sales team to identify target contacts & brands to present proactive commercial opportunities around sport & betting
- Work in partnership with the specialist team (Events, Talent & Social agency) to identify & create joint commercial opportunities for the sales team to take to market
- Represent SPORTbible Australia across numerous commercial and marketing opportunities externally, inhabiting the role of the channel specialist in the room.
- Identify and build key client & agency relationships across relevant channel verticals and their strategic targeting. Incorporating and working sales team members wherever possible.
- Identify & facilitate new relationships relevant to the sport & betting landscape
- Responsible for overall partnership and display revenue growth for the category.

Brand
- Work closely in conjunction with Head of Specialists to organise proactive channel specific commercial launches, category research or industry insight events.
- Identify channel specific client education or entertainment opportunities working in conjunction with our sales team to ensure these build brand profile and credibility within agencies and with clients.
- Identify and lock in Industry speaking/presentation opportunities at credible or appropriate events.
- Maintain existing branding partnerships in market as well as identifying new opportunities to build our brand across Sport & Betting in Australia

What we are looking for:

- Must have xperience across either marketing, commercial partnerships, sport sponsorship, consumer or fan products, or within a sporting agency
- Previous experience working for sport governing bodies, professional sport teams, television, radio or digital broadcast, sporting agency or bookmakers
- Previous experience working across commercial products and partnerships - either from a selling perspective or an implementation perspective
- A thorough knowledge of the Australian sport & betting landscape as well as an understanding of the broader global sports industry
- Existing relationships from within the Australian sporting industry
- A track record of selling in concepts, ideas or packages (including proven relationships) and clients in the sport industry
- Have excellent negotiation skills to ensure maximum revenue from a client
- Understand the world of digital and use of social channels e.g. Facebook, Instagram, Snapchat, TikTok, Youtube, Twi