Lifecycle Marketing Manager

Calcs.com (formerly ClearCalcs) is transforming how engineers design. Engineers became engineers to solve problems, not wrestle with spreadsheets or clunky tools. Calcs.com helps them run fast, accurate calculations and build or share their own, freeing them to focus on safe, efficient, innovative design.

Today, thousands of engineers across hundreds of firms use Calcs.com to power over 70,000 projects each year across the Americas, Europe, and Australia. We’ve proven product-market fit through strong adoption of our product-led growth model, and we’re expanding rapidly with enterprise partnerships with manufacturers and standards bodies.

And we’re just getting started. Our vision is to power every field of engineering that runs on math.

The role

As the first lifecycle marketing manager at Calcs.com, your primary goal will be to help engineers and design professionals in our product-led SMB and mid-market segment get more value from Calcs.com at every step of their journey. From sign-up or first resource download through long-term adoption, you’ll design experiences that guide users with clarity and confidence.

The role is about owning the connective tissue between marketing, growth, product, and customer success, building experiences that engineers trust to guide them from curiousity to confidence to advocacy.

This is a hand-on role for someone who can set the strategy and build the campaigns, ideal for a marketer who thrives on experimentation and data. You’ll join a team of curious self-starters who embrace feedback, build trust through their work, and continually look for better ways forward.

What you'll do

- Own lifecycle marketing strategy and execution, from first touchpoint (webinar registrations, blog leads, free trials) through to retention and expansion.
- Take responsibility for ideation, deployment and ongoing optimisation of multi-channel lifecycle activities, including reporting on the performance of these initiatives to demonstrate how they have driven uplift against key business metrics and KPIs across the end-to-end customer experience
- Leverage our 90,000+ user database and well-connected product and marketing data (via Customer.io) to deliver targeted, data-driven lifecycle journeys, with the potential to expand personalization and automation even further.
- Build multi-channel journeys focused on email, in-app, and onboarding content that make it easy for engineers to get started, discover new workflows and expand usage in Calcs.com.
- Work cross-functionally with product, sales, customer success and RevOps to align lifecycle messaging with the broader customer journey, design segmentation strategies, and connect lifecycle programmes to revenue data.
- Act as the lead operator for lifecycle marketing: prioritize across multiple projects, occasionally coordinate collaborators or contractors, and ensure the marketing calendar run predictably.
- Partner with marketing leadership to connect lifecycle programes with other channels (content, events, paid campaigns) for a cohesive user experience.
- Continuously explore new lifecycle tactics and AI-driven personalization to improve how we engage, retain, and grow our community.

What we're looking for

- 4+ years of lifecycle/CRM/email marketing experience in SaaS (B2B experience preferred).
- A strong analytical mindset. You need to be comfortable interpreting data, running experiments, and drawing insights that drive commercial outcomes.
- Demonstrated success translating business goals into lifecycle programs.
- Deep understanding of user psychology and the customer journey. You need to be able to design communications that guide users from first touchpoint to long-term adoption.
- Excellent written communication and attention to detail. You need to be able to explain complex ideas simply and clearly.
- Knowledge of email marketing best practices, including brand consistency, accessibility, deliverability, and compliance.

Technical & data skills

- Hands-on experience with marketing automation platforms (Customer.io, HubSpot, Braze or similar).
- Working knowledge of HTML and CSS for troubleshooting and customizing campaigns.
- Familiarity with JSON data structures and if/then scenarios for advanced personalization and dynamic content.
- Exposure to AI tools or machine learning techniques to work faster, test new approaches, and scale personalization (a plus, not a requirement).
- Comfort with technical concepts; SQL, APIs, or data workflows are a strong plus but not mandatory.

About you

- You’re a systems thinker who enjoys connecting the dots across journeys, data, and outcomes.
- You can balance strategy and execution. You’re equally comfortable rolling up your sleeves to QA a test or write an email as you are building a strategy deck.
- You thrive in a fast-moving environment where experimentation, feedback, and iteration are part of the culture.
- You’re humble and curious, always open to learning from data, feedback, and colleagues.
- You’re motivated by the opportunity to build a lifecycle function from the ground up.
- You’ll have the opportunity to shape lifecycle marketing in a product-led business segment that already serves tens of thousands of users, with rich data and tools ready to unlock even more impact.
- Join a company scaling globally and redefining how engineers work.
- Work alongside curious, resourceful team members who value human connection, trust, and finding a better way.
- Be a part of a mission-driven product that supports professionals building the future of safe and sustainable structures.
- We focus on outcomes, not hours - giving you the space to thrive.

Design smarter, build faster. Unlock clear workflows and empower your team with accurate calcs that scale your business.

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