Marketing Specialist

1 week ago

Melbourne, Australia ambience Full time

ambience

We are looking for a Marketing Specialist to join our small (in people, not height) and award-winning team in Bundoora. We value creativity and ideas, and we'd love for you to grow with us.

Role Bits:
As a Projects Coordinator, you’ll be managing the day-to-day requirements in the marketing of a lighting design company. Being a small business, having a broad range of skills in marketing, communications at all junctures. From research to creativity and implementation to analysing the effectiveness. You need to be well organised, able to work unsupervised and want to make cool things. A strong background in digital is favourable. We were not lying when we are looking for a broad range of skills, the role could entail any of the following:
Organising Marketing tasks: Logging and prioritise jobs in to workflow software, setting timeframes to review complete work. Writing brief, with deliverables and a budget.

Content Creation: Blog posts, social media, newsletters, and promotional materials.

Social Media Management: Manage and grow the presence on social media, interacting with followers, and analysing engagement metrics, running competitions etc.

Market Research: Conduct research to understand industry trends, customer needs, and competitor activities to inform marketing strategies.

Event/production Coordination: Organize and coordinate events such as trade shows, exhibitions, and product launches to increase brand visibility. Organising photoshoots, video shoots.

Brand Management: Ensure all marketing materials and communications adhere to the company’s brand guidelines.

Website Management: Ensuring content is up to date, optimizing for SEO, and improving user experience.

Performance/SEO/AdWords Analysis: Monitor and analyse the effectiveness of marketing campaigns, website content and initiatives using analytics tools, providing insights and recommendations for improvement.

Qualifications:

- 2+ years in marketing role
- Education - Relevant field Marketing, communication/journalism, data analytics, business management.
- Creative thinker with strong analytical and problem-solving abilities.

Software
- Figma
- Social Media Analytics
- Google Analytics
- Spreadsheets (just spreadsheets in general so we can look at the data and go ‘that’s ace)
- Asana

What we offer
- Collaborative and inclusive work environment.
- Career development and growth opportunities.
- Kangaroos in the paddock next door.

Application Deadline: March 27

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