Social Media

**We’re a small, ambitious team that moves fast, dreams big, and genuinely enjoys building cool things together.**

Based in South Melbourne, Paire is a young, vibrant, and diverse team working at the intersection of creativity, performance, and community.

We move fast, learn faster, and execute like we mean it. We love ideas, but love results even more. It’s a fast-paced, high-performing environment without the corporate stiffness. Chill but driven. Collaborative but intentional. Serious about growth but never too serious to laugh at ourselves.

**What You’ll Do**

This isn’t just a social media manager role.

This is for someone who wants to lead ideas, create content people care about, build an engaged community, and drive real business impact. Someone who understands that great social media today is part creativity, part performance, part culture fluency, and all about execution.

You’ll work closely with

Brand Marketing Lead

Performance Marketing Lead

Content Producer

Graphic Designer

Together, you’ll create content that gets attention, builds connection, and turns customers into loyal fans.

**Your Responsibilities**

Social Media Strategy & Content Creation
- Develop and execute Paire’s social strategy across Instagram, TikTok, LinkedIn, and emerging platforms
- Lead content ideation and creation across static, video, UGC, and influencer content
- Stay on top of trends, viral moments, and pop culture, and turn them into content with a Paire twist
- Produce content in fast, scrappy ways with limited resources
- Manage the content calendar while staying flexible to jump on timely ideas

Performance & Testing
- Use social metrics to inform decisions and strategy
- Analyse content performance and identify learnings and opportunities
- Balance creative instincts with a testing mindset to iterate, experiment, and optimise
- Report regularly on what’s working, what’s not, and what’s next

Community Building & Retention
- Build real connections with our audience through daily engagement
- Plan and execute initiatives that reward loyalty and drive conversation
- Support influencer and UGC strategy
- Manage EDM and SMS strategy as part of community building

Ownership & Initiative
- Lead projects from ideation to execution
- Be proactive and resourceful in finding new content ideas, trends, and opportunities
- Collaborate across teams to ensure brand consistency and purpose in everything we share

Who You Are
- 2-5 years experience in social media strategy, content strategy, or community management
- A creative thinker with a strategic brain
- Strong understanding of social media platforms, viral hooks, content trends, and internet culture
- Analytical and performance-minded with a strong grasp of social media metrics
- Confident in content creation, including scrappy, low-fi formats
- Comfortable in front of the camera and ready to jump in when it makes sense for the brand
- A proactive self-starter who takes ownership and gets things done
- Strong copywriting skills and brand voice adaptability
- Naturally curious, empathetic, and passionate about building community
- Comfortable working in a fast-paced, agile, and highly collaborative environment

Bonus If You Have
- Experience working in eCommerce, fashion, lifestyle, or DTC brand
- TikTok-native thinking or willingness to learn fast
- Influencer and UGC strategy experience
- Graphic design or video editing skills (even if it’s Canva or CapCut)

**To Apply**

Please include:

- Your personal social media link
- Brand socials you’ve worked on with a short explanation of your role
- A short blurb about a social project or campaign you’re most proud of and why

**Why Paire?**

We don’t do boring marketing.

We believe every touchpoint builds brand. From ads and socials to packaging and customer service replies.

We’re a small but ambitious team building a brand we want to see in the world.

Come build it with us.

Pay: $60,000.00 - $65,000.00 per year

Schedule:

- 8 hour shift

**Experience**:

- Social media strategy: 2 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 31/05/2025
Expected Start Date: 01/06/2025