Social Media

12 hours ago

Melbourne, Victoria, Australia Buxton Real Estate Group Full time $90,000 - $110,000 per year

12+ Month Maternity Leave Contract, Starting December 2025

About You:

You know how to bring a brand to life online through storytelling that moves people. You're equal parts strategist, creator, and community builder - and you're looking for a role that combines all three.

You're ready to shape how one of Victoria's most recognised real estate brands shows up in the digital landscape - from crafting campaigns and scroll-stopping content to collaborating across our network and engaging new audiences online.

If you live and breathe social and digital media, love staying ahead of trends, experimenting with new formats, and turning insights into growth - welcome to your next chapter.

About Us:

Buxton is the property partner for every generation. For 160+ years, Victoria has been a landscape of change. We've watched generations grow, witnessed shifts in how we live and play, and connected people with places they can call their own.

With 37 offices across Victoria, we're local experts and community partners - championing progress in the way Victorians live, buy, rent, and invest.

From supporting grassroots programs like the Portsea Nippers and Geelong Venom WNBL, to our 18-year partnership with the National Breast Cancer Foundation, Buxton is as much about people as it is about property.

You'll join a team of collaborative, forward-thinkers and a network that's constantly evolving, embracing innovation, and putting people at the heart of everything.

What You'll Do:

Strategy & Storytelling

  • Develop and execute social strategies across Buxton's corporate accounts (Facebook, Instagram, LinkedIn, YoutTube), and work with our Social Media Assistant to manage local office and agent accounts.
  • Translate brand strategy into engaging, relevant content that builds awareness and drives results.
  • Bring big ideas to life through video, photography, and written content - from briefing through to final delivery.

Collaboration & Connection

  • Mentor and collaborate with our Social Media Assistant to oversee content creation for 15+ organic accounts.
  • Grow the corporate management of our office/agent organic social media accounts and paid advertising using our BuxtonConnect platform.

Analytics & Optimisation

  • Manage Facebook Ads and Meta Business Manager - from setup to ongoing optimisation.
  • Track, analyse, and report on performance using tools like Whatagraph and Meta Insights.
  • Create quarterly reports and insights for our group account and managed office/agent accounts.

Brand Support & Operations

  • Work alongside our designer and marketing team to produce content that's consistent and on-brand.
  • Manage onboarding/offboarding for new agent and office accounts.
  • Support corporate campaigns, events, and key activations such as our Awards Gala, Pink Morning Tea, and brand partnerships.

Your Skills & Experience

  • A natural collaborator with a proactive, can-do attitude.
  • 2-3 years' experience as a Social Media Manager.
  • Proven experience managing and growing brand social accounts.
  • Strong knowledge of Meta platforms (Facebook, Instagram, Ads Manager, Business Manager).
  • Ability to brief, produce, and edit social-first content.
  • Experience reporting on analytics and interpreting insights to improve strategy (Whatagraph experience is useful but not essential).
  • Excellent copywriting skills with a good understanding of tone of voice.
  • High attention to detail, great time management, and ability to juggle multiple organic and paid social accounts.

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