Digital Marketing Specialist
2 weeks ago
**About InvestorKit**
As Australia’s #1 Buyer’s Agency for two consecutive years, InvestorKit has helped over 1500 Australians build high-performing property portfolios through expert guidance, in-depth research, and strategic investment solutions. We are passionate about empowering our clients to achieve financial freedom. Investing over $500,000 annually in research, we provide data-driven, evidence-based strategies that enable them to make confident investment decisions and secure their future.
**About the Role**:
We’re looking for a creative and performance-driven Digital Marketing Specialist to develop and implement innovative content strategies across multiple channels. Reporting to the Marketing Manager, you will play a key role in executing marketing initiatives that enhance brand visibility and engage audiences, with the goal of driving more potential clients to book a call with our award winning sales team. This role offers the chance to work within a dynamic and fast-growing company, with career progression opportunities, flexible working arrangements, and a supportive team environment.
**Key Responsibilities**:
**Social Media Management**:
- Own and execute the **organic social media strategy** across Instagram, Facebook, LinkedIn, and YouTube.
- Plan, create, and schedule engaging **social media content** aligned with marketing objectives.
- Maintain a **content calendar** to ensure consistency across platforms and alignment with key campaigns.
- Track and analyze social media performance, using insights to **optimise engagement and reach**.
**Content Creation**:
- Collaborate with our **external creative agency** and **Marketing Manager** to develop impactful design briefs for graphic and web assets.
- Assist with **basic iPhone photography and video content** at company events.
- Contribute fresh, **innovative content ideas** across multiple channels and formats.
**Website & SEO Support**:
- Work alongside our **Media Buying Specialist** and **digital agency** to implement **SEO-driven content strategies**.
- Support the development of high-converting **landing pages and website content** to optimise performance.
- Ensure website updates align with marketing objectives and **enhance user experience**.
**Additional Responsibilities**:
- Collaborate with teams across **marketing, sales, research, and tech** to align content with company goals.
- Support the **marketing team** with research, data entry, and project coordination.
- Participate in **team meetings, brainstorming sessions, and strategy planning**.
- Contribute to broader **marketing initiatives and business growth strategies** as needed.
**What You’ll Need**:
- ** 1 - 3 years of experience** in a marketing or content-focused role.
- A **deep understanding and passion for social media and digital marketing** with the ability to adapt tone and style for different platforms.
- Ability to manage multiple projects in a **fast-paced environment**.
- ** Experience or strong interest in the real estate/property industry**, with a willingness to expand knowledge in this space.
- Basic **graphic design skills** (Canva experience preferred) with an understanding of **design principles**.
- Strong **communication skills** with the confidence to engage stakeholders effectively.
**What’s on Offer**:
- ** Fully remote workplace** with occasional meet-ups in Sydney CBD.
- ** Fast-track career growth** within a rapidly growing company.
- ** Health & fitness discounts** through our wellbeing platform partner.
- A **tight-knit, inspiring team** that values collaboration and support.
- ** Generous referral incentives**.
- ** Annual off-site retreat** in Australia to celebrate team achievements.
**If you’re a creative, results-driven marketer looking to make an impact in a high-growth company, we’d love to hear from you
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