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SEO/digital Marketing Specialist

2 weeks ago

Sydney, Australia QBD Marketing Solutions Pty Ltd Full time

**QBD Marketing Solutions **(Formerly known as OUR QBD) is a leading marketing company in Australian Chinese community. As a full
- service agency, the work in our portfolio covers a range of event management, creative, design, and digital marketing initiatives.

**Key Activity and Initiatives**

**1. Digital Strategy**: Develop and execute digital marketing strategies that incorporate emerging technologies and trends in the digital landscape;
**2.New Technology Adoption**:Stay updated on the latest technologies, tools, and platforms in marketing and identify opportunities to implement them effectively.

**3.Content Creation**:Create and manage content that resonates with the target audience, including multimedia content, webinars, and interactive experiences in an engaging format.

**4.SEO and SEM**: Optimize the company's online presence through search engine optimisation (SEO) and search engine marketing (SEM) to increase visibility and drive organic and paid traffic.

**5.Data Analysis**: Utilize data analytics tools to monitor and analyse the performance of marketing campaigns, making data-driven decisions to improve results.

**6.Website management**:Oversee the clients' websites, ensuring it is user-friendly, up-to-date, and optimised to grow intended audiences.

**7. Social Media**: Develop and execute strategies to build a strong online presence and engage with the audience on platforms like Facebook, Twitter, Linkedln, and emerging platforms.

**9. Emerging Technologies**: Explore and implement emerging technologies such as AI, AR,VR, chatbots, and automation to enhance user experiences and marketing efficiency.

**Qualifications and Skills**
- Degree in Marketing or communications;
- Proven experience (2 years+) in digital marketing is preferred;
- Exceptional writing, editing and proofreading skills with a keen eye for detail;
- Proficient knowledge of SEO and content marketing;
- Proficient knowledge of Wordpress;
- Proficient knowledge of reporting suites such as Google Analytics, Search Concole, SEO reporting tools, Looker Studio;
- Analytical skills to assist in reporting and capturing insights from digital marketing efforts;
- Strong organisational and time management skills;
- Can speak, read and write in Chinese is desirable.

**Job Types**: Full-time, Part-time
Part-time hours: 24-38 per week

**Salary**: $60,000.00 - $80,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Sydney, NSW 2000: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor Degree (preferred)

**Language**:

- Chinese (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person