Digital Marketing Specialist

**About this Opportunity**:

- Fixed-Term (until 31.07.2026), Full-Time
- Global Brand and Marketing Directorate
- CQUniversity Melbourne, Sydney, Rockhampton or Bundaberg
- Higher Education Worker Level 7
- Total Remuneration $117,129 to $127,380 pa (including salary of $98,976 to $107,638 plus 17% superannuation and leave loading)

**Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone - regardless of background, location or life circumstances.**

**Working at CQUniversity**:
CQUniversity is seeking an experienced Digital Specialist Performance and Optimisation to join our high-performing Digital Experience Team, as part of the Global Brand and Marketing Directorate.

If you’re eager to lead digital projects, drive data-led marketing outcomes, and implement strategies in an ever-evolving digital landscape - we want to hear from you.

This is a critical role responsible for managing CQUniversity’s digital analytics and paid search (SEM) performance, with a strong focus on campaign optimisation and delivering insights that guide strategic decision-making. You’ll lead key initiatives such as audience segmentation, performance reporting, and testing frameworks, and work closely with colleagues across marketing, IT, and external agencies.

As part of your work, you’ll contribute to the development of digital analytics best practice frameworks and help shape the future of CQUniversity’s digital marketing capability, including solutions for a cookieless future. Join us in shaping impactful digital experiences and driving data-led marketing outcomes at one of Australia’s most engaged universities.

**Be Rewarded**:

- 17% superannuation (with the choice to join an award-winning superfund)
- 6 weeks annual leave (incl. Christmas and New Year closure)
- 10 days personal/sick leave, plus 5 days carer’s leave
- 7.25 hours engaged service leave
- Fantastic professional and career development opportunities
- Access to an Employee Assistance Program and Fitness Passport

**Position Requirements**:

- Proven experience developing and delivering analytics strategies that align with organisational goals and industry changes.
- Deep understanding of analytics platforms, such as GA4, GTM and Looker Studio.
- Experience in delivering high performing SEM campaigns across Google Ads.
- Ability to lead a multidisciplinary team and manage complex digital initiatives across SEM and analytics.
- Strong understanding of analytical solutions such as CAPI, cross domain tracking and UTMs.
- Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

**Applications Close**:11:59pm, Sunday, 15 June 2025

**Job Requisition ID**:6122

**_ The internal title for this position is Digital Specialist Performance and Optimisation._**

**Contact Details**:
Susie Bate

0438 319 883

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

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