Marketing Manager

**Reports to**:Global Head of Demand Generation

**Location**:Melbourne, Australia

**Work type**:Hybrid

**Employment type**:Full-time, initial 12-month opportunity (with potential for extension or permanent placement due to company growth)

**Salary Range**:$105k - $126k ex super

**About Fresho**:
**Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet.**

Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction - the impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.

We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues.

Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.

Fresho has raised over $45m to date and processes almost $400m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne, Australia with offices in London, United Kingdom and Auckland, New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.

**About the Role**:
We're on the hunt for an experienced, **end-to-end Marketing Manager to lead our efforts across Australia and New Zealand**. This role is perfect for someone with **strong field marketing experience**who can confidently shape strategy and roll up their sleeves to execute demand creation and demand capture initiatives — all with a focus on generating new business.

A key part of your success in this role will come from **regularly engaging with customers and prospects** — both in person and virtually — to produce compelling video content that showcases their stories and brings our brand to life. These conversations won’t just fuel content, but will also provide rich insights to sharpen our messaging, product positioning, and campaign strategy.

It’s an exciting time to join the** global Marketing team**, currently a close-knit group of five (soon to be six) amidst Fresho’s scale-up phase. We’re rapidly expanding into the Large and Enterprise client space, bringing AI to the fresh food industry, and this role will be instrumental in driving that growth.

You’ll be supported by strong foundations — including an established customer base across ANZ, solid processes and tools, and trusted external agency partners. You'll also work closely with our large and collaborative Sales team to align strategies and maximise impact.

This is an **initial 12-month opportunity** to cover an internal international secondment, with potential to be extended or made permanent based on continued business growth.

This is a **hybrid** position working from both our Melbourne HQ (at the amazing Central House offices in South Melbourne) and working from home.

As part of a global team, this role requires flexibility to participate in meetings or collaboration outside of standard AU business hours, particularly with Freshonauts based in the UK and US.

**Responsibilities**:
**Lead Generation & Campaign Management**
- Plan and execute integrated campaigns (digital + non-digital) to drive new business
- Manage inbound leads and coordinate timely follow-up with the Sales team
- Identify and develop partnerships with industry influencers and associations to broaden reach

**Content, Events & Brand Execution**
- Produce or support engaging content across formats — case studies, social media, PR, and video
- Regularly **meet with customers and prospects**— both in person and virtually — to produce compelling video content and gather insights that inform messaging, product positioning, and campaign strategy
- Manage the local events calendar, including trade shows and self-hosted events
- Collaborate with agency partners to maintain a consistent and impactful brand presence
- Support website optimisation for lead generation, working closely with our web agency

**Customer Engagement & Performance Analytics**
- Support initiatives to engage existing users through product updates and upsell messaging
- Partner with Product Marketing, Onboarding, and Support teams to ensure alignment
- Oversee the regional marketing budget and track performance of all campaigns
- Use tools like Google Analytics, Salesforce, and Hubspot to analyse data and improve outcomes

**Qualifications, Skills, and Experience**
- 3-5 years of B2B marketing experience, with proven strength in field marketing — comfortable engaging customers in-market and translating insights into strategy and content
- Proven ability to plan and execute lead generation campaigns, with a track record of aligning closely with Sales teams to drive results
- Tech-savvy, with ha