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Digital Optimisation Manager
2 weeks ago
Permanent full-time opportunity
- You are a digital optimisation specialist with a passion for great digital experiences
- Our team is committed to super-charged end-to-end digital engagement, powered by compelling personalised content and data-led customer insights
**Do work that matters**
As a Digital Journey Optimisation Manager you will leverage your customer-focussed, analytics and digital expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.
**See yourself in our team**
Within Retail Banking Services (RBS) the Digital Experiences Domain drives the strategy and delivery behind CBA’s market leading CommBank app, and its online banking platform NetBank - providing an integral service to over nine million digitally active customers.
You’ll be a part of the Digital Experiences Squad, working as a team alongside a Product Owner, marketing and data analyst to deliver compelling, personalised digital experiences to these customers.
**On any given week you will**
- Bet at the forefront supporting projects deliver brand-new digital features and experiences via personalised, targeted communications
- Drive end-to-end delivery of key digital experiences, including targeted personalised messaging and A/B experimentation - from ideation to execution and measurement, using Adobe Target, Adobe Experience Platform, Audience Manager, and Adobe Analytics
- Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics as required
- Identify and drive key strategic initiatives
**We are interested to hear from people who have**
- A clear customer focus with proven digital and stakeholder management experience
- Hands on experience with conversion optimisation platforms (Adobe Platform including Target, Experience Manager, Audience Manager)
- Exceptional communication, influencing and negotiating skills
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends
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Advertising End Date: 10/03/2025
