Manager, Strategic Marketing

1 week ago

Barangaroo, Australia Westpac Full time

**Max Term 12-month Full-time role**:

- **Hybrid Working Model - Currently 2 day is the office**:

- **Challenging and Exciting Opportunity**

**How will I help?**

An exciting opportunity is available for a Manager, Strategic Marketing

Your key responsibilities include:

- Monitoring and regularly report on portfolio performance, identify opportunities to optimise in-flight performance to ensure delivery against targets.
- Understand the competitor landscape, cultural trends, customer insights and company dynamics that could inform strategic marketing approach
- Map the customer journey and work with key internal stakeholders across media, advertising and digital to ensure seamless campaign experience that maximises commercial return
- Work on annual planning processes to support our strategy and drive continual improvement through test and learn approach
- Develop strategic briefs which are used by advertising, media and digital to mobilise activity in market.

**What’s in it for me?**

You’ll play a significant part of the future of a business that has been around for 200 years. Our purpose is of creating better futures together. So, we’ll back you in the development of your career, internal career prospects, and flexible working. You’ll also keep learning to grown, backed by a fantastic team of people with a can-do, supportive structure. Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements.

**What do I need?**

To be successful in this role, you need to have the following skills:

- Experience in leading indirect & diverse cross-functional teams by understanding differing objectives and goals and translating these into common priorities to create alignment.
- Extensive experience working with multiple stakeholders across different areas of a business to enable strategic marketing campaigns, digital and channel initiatives that drive the strategic objectives of the business.
- Strong understanding of key marketing disciplines including advertising, digital acquisition performance and customer lifecycle marketing.
- Deep understanding of customer insights, customer segments and buying behaviours.

**What’s it like to work there?**

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. As well as competitive remuneration and a great culture, joining the Westpac family means you will have access to banking, wealth, and insurance benefits. With us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we’re proud to have created a culture where people can be their best, in an environment that values diversity and flexibility and one where everyone belongs. #LI - Hybrid.

**How do I Apply?**

**Do you need reasonable adjustments during the recruitment process?

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