Executive General Manager, Fundraising, Marketing

3 days ago

Melbourne, Australia RSL Victoria Full time

About the role
- Long-established, highly-regarded charity, with an iconic brand
- Provide leadership, vision & strategic direction - trusted advisor to CEO
- Based in Melbourne CBD
- The Organisation:

- RSL Victoria - The Returned & Services League, Victorian Branch - is the largest and oldest veteran charity in Victoria. Its mission is to provide the best possible support and services to all generations of veterans in Victoria, operating within the values of respect, transparency, integrity, mateship, tradition, compassion and empathy.
- The organisation provides a range of programs, services and initiatives to improve the lives of veterans and their families, raises funds to support these services, leads appropriate commemoration of service, and provides overarching leadership to a network of over 270 Sub-Branches throughout the State.
- The Role:

- The Executive General Manager Fundraising, Marketing and Communications is a key leadership role with RSL Victoria, reporting directly to the CEO, and is part of the Executive Leadership Team. In this newly created role, you will provide leadership, vision and strategic direction for the Fundraising, Marketing and Communications Teams, and the organisation as a whole.
- You will be responsible for planning, management, resourcing and review of all fundraising, building on the long-standing ANZAC Appeal and Poppy Appeal as well as the development of strategies to drive fundraising, engagement of donor and supporter bases, and building external relationships and networks to raise the profile of the RSL. You will also ensure that the iconic RSL brand is supported through innovative and strategic marketing and communications functions across a range of media and platforms.
- Supported by a highly dedicated and experienced team of Fundraising, Marketing and Communications professionals this is an outstanding opportunity to make an impact.
- The Person:

- To be considered for this wonderful opportunity it is essential you have:

- Demonstrated and relevant executive leadership experience, preferably within a charity and/or not-for-profit organisation
- Strong commercial acumen and understanding of the charitable sector
- Demonstrated experience in conceptualising and implementing an annual plan for fundraising and marketing activities, driving revenue and creating optimal brand awareness
- Excellent written and verbal communication/presentation skills
- A tertiary qualification in Marketing, or a related field (highly desirable)
- Why work for RSL Victoria?
- An attractive executive remuneration package on offer, commensurate with skills and experience.
- PBI/NFP salary package to increase your take-home pay
- Be part of a culture that is welcoming, engaging, supportive, collaborative and passionate about what they do
- Access to Uprise and other wellbeing initiatives
- Professional development opportunities and access to LinkedIn Learning
- Gift of two additional paid leave days (CEO days) each year to allow more time with loved ones over Christmas
- Employee reward and recognition and Culture Crew social activities
- Flexible work arrangements
- Johnson Recruitment and RSL Victoria actively embrace diversity in the workforce through inclusive community representation of gender, culture and thought._

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Profession: #Fundraising

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