CRM Marketing Manager
2 weeks ago
Be part of the growth of a South Australian success story
- Innovative, energetic and open culture with great discounts for you and your family
- Professional development and opportunities to grow personally as well as professionally
**About Us**
At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.
**The Role**
You’ll guide strategic planning, support cross-functional prioritisation, and foster a test-and-learn culture to optimise performance and unlock new opportunities. The role will champion best practice in segmentation, automation, personalisation and CRM platform usage—while ensuring data integrity and regulatory compliance.
Collaborating closely with internal teams and external partners, you’ll keep the customer at the centre of every decision, while continuously improving campaign effectiveness, leveraging insights to refine strategy, and developing team capability to stay ahead in a dynamic CRM landscape.
You will be creative, strategic, agile and customer first, with proven experience in using data to drive innovative campaigns and initiatives that deliver conversion and retention uplift.
This role will require you to:
**Strategic CRM Planning**
- Develop and lead the CRM marketing strategy to drive customer engagement, retention and lifetime value.
- Define the customer lifecycle journey and identify opportunities for automation, segmentation and personalisation.
- Translate business objectives into CRM campaigns and initiatives that deliver measurable impact.
**Campaign Management & Optimisation**
- Implement and optimise automated customer journeys, triggers and lifecycle programs.
- Manage A/B testing and reporting to improve engagement, conversion and retention.
- Monitor campaign performance and share actionable insights with stakeholders.
**Team Leadership & Collaboration**
- Lead, coach and mentor a high-performing CRM team, fostering a culture of learning and innovation.
- Allocate team resources, set priorities and ensure on-time delivery of CRM initiatives.
- Work closely with marketing, digital, analytics and tech teams to align efforts and enhance the customer experience.
- Partner with senior leaders to advocate for CRM opportunities across the business.
**Data & Platform Management**
- Oversee data segmentation strategies and ensure accurate targeting based on customer behaviour and preferences.
- Maintain CRM database hygiene and compliance with data privacy regulations (e.g. GDPR, Spam Act).
- Ensure effective use of CRM platforms (e.g. Salesforce Marketing Cloud), including integration with other systems.
- Evaluate new tools and technologies to enhance CRM capability and efficiency.
**Customer-Centric Innovation**
- Champion a customer-first mindset and ensure communications add genuine value to the customer journey.
- Stay informed on CRM and digital marketing trends, bringing fresh ideas to enhance engagement.
- Use insights and feedback to continuously evolve CRM programs and deliver memorable experiences.
**Your Experience**
You will have tertiary qualifications in Management, Marketing, Communications or a related field, combined with Marketing Automation Platform experience, i.e. Salesforce Marketing Cloud, Marketo. Ideally you will have tourism, accommodation or hospitality industry knowledge with a genuine passion for the customer experience. You will be technologically savvy with the ability to operate multiple programs in conjunction with one another and a strong strategic thinker with a customer focus and analytical capabilities.
You will have exceptional communication and interpersonal skills and will pride yourself on your organisation skills and your ability to switch priorities on short notice. You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
**Benefits**
- Health and Wellbeing - Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual fl
-
CRM Marketing Lead
1 day ago
Adelaide Region SA, Australia Discovery Parks Full timeBe part of the growth of a South Australian success story - Fun, energetic and open culture with great discounts for you and your family - Permanent Opportunity with Hybrid Working Options **About Us** The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks...
-
Marketing Manager
1 week ago
Adelaide, South Australia Hays | Marketing Full time $90,000 - $120,000 per yearYour new company Scott Salisbury Group is a recognised leader in South Australia's residential building industry. With a strong portfolio including Scott Salisbury Homes, Bradford Homes, and Bradford Projects, the Group delivers premium housing solutions across multiple market segments.Your new role Reporting to the Business Development Manager, you will...
-
CRM Manager
5 days ago
Adelaide Region SA, Australia Origin Energy Full timeFull-time, permanent position - LPG Department - Flexible based **Working for us** At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you’ll get it in return. A challenging career. An exciting...
-
CRM Manager
2 weeks ago
Adelaide CBD, Australia BespokeHR Full timeAn exciting opportunity to join a fast growing, e-commerce business. - Focus on high growth across a national network - Inspiring, environmentally conscious products to work with - Full time, based in Adelaide Market Area **Who the Company is?** Transworld Enterprises is a growing family owned Australian omnichannel jewellery retailer with 45 stores, 5...
-
CRM Marketing Specialist
1 day ago
Greater Adelaide SA, Australia G'day Group Full timeDiscover the next chapter in your career - Fun, energetic and open culture with great discounts for you and your family - Career Development Opportunities Across our Growing Network **About Us** The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to...
-
Marketing Specialist
24 hours ago
Adelaide, South Australia Hays | Marketing Full time $60,000 - $120,000 per yearYour new companyCMAX Clinical Research is one of Australia's largest and most respected independent clinical trial centres, located in the heart of Adelaide. With more than 30 years of experience conducting innovative and life-changing research, CMAX is committed to advancing global health outcomes while maintaining a strong culture of teamwork,...
-
CRM & Lifecycle Growth Specialist
1 week ago
Adelaide, South Australia Tiimely Full timeAbout usTiimely Home is Australia's Leading Online Home Loan Destination. A destination to find, apply and settle a home loan as Australia's go-to digital broker. Tiimely Home is part of Tiimely and powered by its proprietary technology, which is currently licensed by two of Australia's largest banks and ASX Top 100 companies.Since 2017, we've been changing...
-
SA/NT Area Sales Manager
2 weeks ago
Adelaide, South Australia Randstad - Sales & Marketing Full time $90,000 - $120,000 per yearTrotec is a leading international developer and manufacturer of laser machines with global headquarters in Austria. Here in Australia Trotec has offices, showrooms and warehouses in every major city. There is now a very exciting opportunity to join the organisation in the position of SA/NT Area Sales Manager.Role & ResponsibilitiesManage the SA/NT sales...
-
Digital Marketing Assistant
1 week ago
Adelaide, South Australia Marketing Sweet Full timeWe Are Hiring an Entry Level Digital Marketing Assistant for Our Customer Service TeamAt Marketing Sweet, we're not just a digital marketing company—we're a family. With 100+ staff and 2000+ clients, we've built a culture that's strong, exciting, supportive, fun, and built on hard work, integrity, and gratitude.No professional experience? No problem. We...
-
Sales and Marketing Manager
6 days ago
Adelaide, South Australia Greenhill Australia Migration Advisors Full time $104,000 - $130,878 per yearAlpha Trophies Pty Ltd is a specialist provider of trophies, awards, medals, plaques, and precision engraving with 40 years of industry heritage.The Opportunity Reporting to the Director, you will plan, organise, direct, control and coordinate Alpha Trophies' sales and marketing activities across Australia. You will own the go-to-market strategy, drive...