CRM & Lifecycle Growth Specialist

About us
Tiimely Home is Australia's Leading Online Home Loan Destination. A destination to find, apply and settle a home loan as Australia's go-to digital broker. Tiimely Home is part of Tiimely and powered by its proprietary technology, which is currently licensed by two of Australia's largest banks and ASX Top 100 companies.

Since 2017, we've been changing the way Australian's fulfil their home loan, proving that technology, transparency and speed can make the home loan experience better. Now, we're ready to accelerate our next chapter of growth.

The position
As the CRM & Lifecycle Growth Specialist at Tiimely Home, you'll take on a hands on role suited to a data-driven marketer who thrives in fast-paced environments and enjoys owning strategy and execution.

You'll take charge of Tiimely Home's customer lifecycle, uplifting our strategy to engage and nurture our customers while driving measurable growth through personalised, insight-led campaigns across email, SMS, and digital channels. You'll also play a pivotal role in evaluating the suitability of our current CRM platform and recommending improvements or alternatives to better support our growth ambitions.

Your other responsibilities will include:

• Auditing and optimising Tiimely Home's CRM platform, evaluating functionality, integrations and suitability for current and future needs.
• Developing and delivering lifecycle marketing strategies across email, SMS, content, and digital channels to drive acquisition, conversion, and retention.
• Designing and executing automated customer journeys, nurture programs, and re-engagement campaigns that increase conversion and lifetime value.
• Using data and insights to inform campaigns, segment audiences, and continuously optimise based on conversion, engagement, and retention metrics.
• Collaborating with the broader Tiimely Home team to integrate CRM and marketing automation with broader performance marketing and CX initiatives.
• Defining and tracking measurable KPIs, such as maximising revenue per customer, open/click-through rates, conversion % of new and existing customers, customer retention, NPS, and ROI of CRM activities.
• Testing, learning, and iterating – managing A/B and multivariate testing to improve content, timing, and segmentation effectiveness.
• Contributing to content and messaging strategies, ensuring communications are aligned to Tiimely Home's brand voice and commercial goals.

The successful candidate
Here's some of the things we'd like you to bring:

• Proven experience in CRM, lifecycle, or growth marketing roles (preferably in B2C or fintech environments).
• Hands-on experience building automation, workflows, and segmentation in CRM toolsStrong analytical mindset with proficiency in CRM reporting and attribution modelling.
• Proven ability to work independently and deliver results with minimal supervision.
• Excellent communication skills with a customer-centric approach.
• You're adaptable, strategic, and not afraid to roll up your sleeves.
• Relevant Tertiary qualifications would be highly desirable.

What's in it for you?

• An attractive remuneration package + access to generous employee share schemes.
• We offer flexible working hours to balance your work and lifestyle
• We have a vibrant culture and generous workspace in Adelaide to help you do great work
• Be part of a company on a mission to reshape home lending in Australia.

Whilst all our job opportunities have specific criteria, if the above describes who you are but you don't tick every box, we still encourage you to apply. If you have any questions, feel free to reach out to Karam Singh at

Please let us know if you require any support or adjustments to be made to our hiring process, so that you can participate fully in our recruitment experience.