Sales and Marketing Manager

Alpha Trophies Pty Ltd is a specialist provider of trophies, awards, medals, plaques, and precision engraving with 40 years of industry heritage.

The Opportunity Reporting to the Director, you will plan, organise, direct, control and coordinate Alpha Trophies' sales and marketing activities across Australia. You will own the go-to-market strategy, drive revenue and brand growth, lead a high-performing team, and build scalable processes to support our national expansion.

Key Responsibilities

• Strategy and Planning

• Develop integrated sales and marketing strategies and annual plans aligned to growth targets and the 2026 capital-city expansion roadmap.

• Translate market and customer insights into clear commercial plays across corporate, government, education, and sporting segments.

• Sales Leadership

• Set targets, build pipelines, lead account planning, and drive tender/bid responses; implement incentive frameworks to achieve revenue, margin, and market share goals.

• Grow strategic accounts and partnerships (corporate procurement, sporting associations, schools/universities) and develop channel/partner programs.

• Marketing Leadership

• Build and execute brand, digital, and demand-generation programs across SEO/SEM, paid social, email lifecycle, content, events, and sponsorships.

• Oversee merchandising and conversion optimisation for ecommerce (product mix, pricing, promotions, reviews/UGC).

• Market and Customer Insights

• Commission and conduct research on seasonal demand (e.g., academic and sports calendars), competitor activity, product trends, and pricing dynamics.

• Maintain voice-of-customer programs to improve repeat purchase and account retention.

• Product, Pricing and Positioning

• Partner with operations and finance on pricing models for custom and bulk orders; refine value propositions by segment and use case.

• Budgeting and ROI

• Own budgets, forecast spend, and reallocate based on performance; improve CAC/LTV, AOV, and conversion rates.

• CRM, Funnel and Analytics

• Oversee CRM data quality, forecasting accuracy, and pipeline velocity; build dashboards for campaign attribution and sales performance.

• Team and Vendor Management

• Hire, coach, and performance-manage sales and marketing talent; manage agencies, media, and key vendors.

• Governance and Reporting

• Report monthly/quarterly on revenue, pipeline, campaign ROI, market insights, and expansion progress; ensure brand and regulatory compliance.

About You

• Tertiary qualifications in Marketing, Business, Commerce or related discipline; postgraduate/MBA advantageous.
• 7+ years' progressive experience in sales and marketing leadership, ideally in awards, print/promo, customised manufacturing, or ecommerce-led B2B/B2C environments.
• Proven record of delivering revenue and market share growth, with strengths in enterprise/corporate accounts, government/education procurement, and partnerships.
• Deep capability in modern digital marketing (SEO/SEM, paid social, marketing automation, content, email lifecycle) and ecommerce conversion.
• Commercial acumen across pricing, margin management, forecasting, and board-level reporting.
• Data-driven leadership: adept with CRM, attribution, dashboards, and translating insights into action.
• Strong stakeholder influence, tender/bid experience, and vendor/agency management.
• Excellent people leadership with a track record of building high-performing teams.
• Understanding of the Australian market and seasonal demand cycles.
• Full Australian working rights. Employer sponsorship may be considered for exceptional candidates.

What We Offer

• Competitive salary + super + performance bonus
• Ownership of the national sales and marketing function with clear growth mandate
• Professional development and leadership pathway in a scaling, heritage brand
• Supportive culture, modern production capability, and multi-channel sales model
• Hybrid flexibility at Mernda HQ; interstate travel as required
• Exposure to marquee clients across corporate, government, education, and sport