Digital Marketing Specialist

2 days ago

Sydney, Australia DATA ENTRANT Full time

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. Your primary goal is to increase brand awareness, generate leads, and drive sales by using a variety of digital channels and tools. You will work closely with the marketing team to create and execute strategies that align with our business objectives and target audience.

**Key Responsibilities**:

- Develop and manage social media strategies and content calendars to increase engagement and followership
- Conduct keyword research and optimize website content and structure for search engine optimization (SEO)
- Create and manage digital advertising campaigns, including paid search, display ads, and social media advertising, to drive traffic and conversions
- Use data and analytics to identify opportunities for optimization and improvement of campaigns
- Stay up-to-date with digital marketing trends, best practices, and emerging technologies, and recommend new strategies and tactics to the marketing team

**Qualifications and Requirements**:

- Bachelor's degree in marketing, business, or related field
- Minimum of 3-5 years of experience in digital marketing or related field
- Proven experience developing and executing successful digital marketing campaigns
- Excellent analytical skills with experience using Google Analytics or similar analytics tools
- Strong written and verbal communication skills with the ability to create compelling content for digital channels
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
- Detail-oriented with the ability to analyze data and identify opportunities for optimization and improvement
- Experience working with marketing automation software, such as HubSpot, Marketo, or Pardot, is a plus

**Working Conditions**:
The Digital Marketing Specialist may work in an office environment, but the job may require some remote work or travel. They may work outside of normal business hours to monitor campaigns or attend meetings. The job may require sitting for extended periods and using a computer for long hours.

Conclusion: The Digital Marketing Specialist plays a critical role in the success of our marketing efforts. They are responsible for creating and executing digital marketing campaigns that drive brand awareness, generate leads, and increase sales. If you are passionate about digital marketing, have experience developing and executing successful campaigns, and are always looking for new ways to innovate and improve, we encourage you to apply.

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