Head of Brand, Communications and Marketing

**09th May, 2025**:
**Who are we?**

Standards Australia (SA) is the peak standards development organisation in Australia, with a rich history that dates back to 1922. Currently, we are undergoing a significant transformation and growth phase. In recent years, our workforce has doubled, and we now proudly employ over 200 professionals dedicated to helping shape Australia’s future and fulfilling our mission of empowering communities.

Our organisation brings experts together to create national and international standards that serve as essential guidelines for products and services, ultimately benefiting the Australian community. Our vision is to be a global leader in providing trusted solutions that improve life today and tomorrow.

**About the role**

The Head of Brand, Communications and Marketing is a key leadership role that provides strategic, tactical, financial, and operational leadership for brand, communications and marketing to drive measurable improvements in brand awareness, client acquisition, and revenue growth.

**What you’ll do**
- Build and ensure a strong brand identity consistent with the company’s vision and strategic purpose
- Oversee the management of the brand, its positioning, and perception within the community
- Implement strategies for increasing brand profile and recognition and provide reporting to Executives and Board on progress
- Implement a Strategic Communications Strategy encompassing all aspects of internal and external communications
- Build and maintain strong relationships with key media contacts to support delivery
- Lead engagement with media on a proactive and reactive basis including developing, coaching key internal and external experts as spokespeople, and act as spokesperson as required
- Champion a narrative-driven approach to branding by embedding storytelling into marketing campaigns, executive communications, and stakeholder engagement
- Oversee development of a content strategy that spans thought leadership, SEO-optimised content, and multimedia storytelling
- Provide leadership support on the delivery of direct and indirect customer and intermediary channel communications
- Work with the wholesale and retail business units to ensure sales and marketing strategies and campaigns build the relevance and reach of Standards Australia content to markets, contribute to revenue growth and provide value for money
- Oversee the management and optimisation of internal digital platforms, including intranet, website, and social media channels
- Monitor digital KPIs, engagement metrics, and user insights to drive continuous improvement
- Clearly articulate the team's vision and direction, balancing daily operational management with strategic thinking, critical thinking, and proactive risk management
- Foster a culture of support by setting clear expectations, providing real-time constructive feedback, effective training, one-on-one coaching, mentoring to drive high performance

**About you**
- Bachelor’s degree in Communications, Marketing or equivalent work experience
- Minimum of 10+ years of experience in a senior marketing position with a successful track record of developing and implementing brand, marketing and communication strategies that drive business growth
- Excellent understanding of digital marketing, including SEO, SEM, social media, and content marketing
- Demonstrated ability to analyse data and make data-driven decisions to optimise marketing strategies and campaigns
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinker with the ability to develop and execute innovative marketing initiatives that differentiate the company in the marketplace
- Previous and relevant P&L accountability and experience
- Extensive demonstrable record of leadership in senior management roles
- Strong experience in leading and developing professional teams
- Exceptional communicator and politically savvy
- Commercially focused with a track record of demonstrable results

**Culture & Benefits**

Standards Australia is proud to have been awarded the prestigious Employer of Choice Award for two consecutive years, 2023 and 2024. This recognition highlights our commitment to creating an exceptional workplace and fostering a culture of excellence. Our iCARE values form the basis of all we do - Integrity, Courage, Accountability, Respect, and Excellence.

Standards Australia offers many benefits such as flexibility with working from home, regular team events, additional personal/carer’s leave, continuous learning and career development opportunities. Our award-winning People Perks program includes the following great benefits:

- Nine-day fortnight - enjoy every second Friday off
- Growing Family & Parental leave benefits - 16 weeks paid leave for primary carers, plus Superannuation contributions made on unpaid leave; 4 weeks paid leave for secondary carers
- Workiversary rewards - your commit