Head of Brand Marketing

**Job no**: 528674
**Work type**: Full Time
**Location**: Sydney, NSW
**Categories**: Marketing / Communications, Management
- Employment Type: Full-Time (35 hour week)
- Duration: Continuing Role
- Remuneration: Competitive total remuneration package
- Location: Kensington NSW (Hybrid Flexible Working)

**About UNSW and the Division of Societal Impact, Equity and Engagement (DSIEE)**

The UNSW mission is to advance Progress for All through transformative education, innovative research and meaningful engagement with people, communities and partners in Australia and around the world.

The UNSW Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW’s efforts in making positive societal impact, promoting equity and inclusion and driving engagement activities that enhance UNSW’s reputation as a key contributor to society through its research, teaching, and community engagement.

**Why your role matters**

As part of a new transformation mandate across the division, this newly created position within the Marketing & Digital Experience portfolio will be instrumental in driving UNSW’s global brand reputation and distinctive positioning, which is central to our new 10-year strategy. We are seeking a Head of Brand Marketing (Societal Impact) to lead the strategic and operational marketing efforts of our Societal Impact marketing team. This pivotal role will oversee the development and delivery of high-performing B2C and B2B marketing campaigns, designed to amplify UNSW’s societal impact framework and highlight the distinctiveness of the UNSW brand in line with the University’s ‘Progress for All’ strategic plan.

In this role, you will collaborate with diverse stakeholders to craft marketing strategies and executional plans that align with business objectives and budgets, all supported by an evidence-based approach. Reporting to the Director of Marketing & Content, you will play a key role in shaping and implementing an integrated Societal Impact Marketing Strategy that serves the University’s priorities and engages target audiences.

As part of the Marketing & Content Leadership Team, you will work closely with colleagues responsible for engaging B2C and B2B audiences across the division, faculty, and research stakeholders across local and international contexts. You will take ownership of a well-defined marketing strategy and operational plan that meets the University’s Societal Impact needs, enhances understanding of the UNSW Societal Impact framework, and drives engagement through partnerships, lead generation, and conversions.

Key responsibilities include delivering impactful campaign activity and managing associated content across B2C and B2B touchpoints with clear goals and measurable outcomes. The role also involves leading a team of three direct reports, ensuring effective execution of the Societal Impact marketing strategy.

Specific accountabilities for this role include:

- Lead the Societal Impact Marketing & Content team, fostering a respected, customer-focused, and commercially driven unit. Champion a data-led, customer-first approach, promoting collaboration, excellence, continuous improvement, and global best-practice creativity.
- Oversee the marketing and content strategy across all Societal Impact channels, driving performance and collaborating with UNSW stakeholders to enhance awareness, engagement, and conversion.
- Advise the Marketing & Digital Experience leadership team, plan Societal Impact marketing strategies, and oversee key annual campaigns. Develop initiatives to boost UNSW brand awareness and engagement, ensuring standout against competitors. Manage agencies and internal teams to deliver high-quality, integrated activities efficiently.

**About You**:
You will hold a relevant degree with extensive experience in marketing, content and campaigns, or an equivalent level of industry knowledge gained through a combination of education, training and experience alongside:

- Proven marketing leadership experience within highly complex matrix organization, with the ability to lead self and others through ambiguity and change, and work collaboratively across a matrix organisation, ideally with experience of Agile Ways of Working.
- Demonstrated ability to provide strategic brand and marketing advice and operational support to Senior Executives and to influence, as appropriate, to ensure successful outcomes.
- Strong commercial acumen and an ability to set targets, plan complex work plans and review return on investment.
- Extensive experience with sophisticated B2C and B2B brand portfolios within highly complex service-focused organisations such as NFP, Higher Education and Professional Services.
- Outstanding written and verbal communication skills and the proven ability to articulate complex information clearly and succinctly.
- Advanced stakeholder management and relationship development skills, and ability to lead, manage and motivate individuals, teams and agency partners.