Head of Marketing

3 days ago

Sydney, Australia Talent Matters Full time

Global health and wellness company
- Opportunity to be instrumental in elevating the brand
- Eastern suburbs based

Our client is a leading organisation within the health and wellness industry sector, with a significant social media following, that continues to grow and expand globally as they scale up.

Working closely with the Founders and Leadership team, this newly created role will be fundamental in overseeing the Marketing and Branding strategy to ensure the brand is elevated across all marketing channels, with a succinct tone of voice that creates engagement and consistency, delivering commercial results.

**Key responsibilities**:

- Elevate the current branding by bringing new ideas and refining the marketing and branding strategy
- Translate the global brand vision into a tactical strategy aligned across multiple channels including social media, EDM and website content to support the overarching brand voice, creative direction and brand DNA
- Identify areas of opportunity to grow and support the business, and drive brand awareness, through innovation, omni channel strategy, marketing, creative & content
- Translate global content initiatives locally to ensure customer relevance that will drive revenue and performance of the brand
- Build product awareness across the brand and analyse customer insights to grow the customer base and market share
- Be a brand champion by ensuring the messaging is correct and consistent
- Collaborate with a close-knit team of stakeholders within Design, Social Media and Creative to execute marketing campaigns and analyse results, identifying improvements to action based on data and insights
- Experience with ATL campaigns to ensuring they are on brand, talking to the right audience and measure ROI
- Research competitors and international markets to identify trends and opportunities for growth

**To be successful in this role, you will have**:

- 5-10 years of professional experience within Marketing
- Tertiary qualifications in Business/Marketing preferred
- Experience in branding and implementation of marketing strategies, end to end
- Strong understanding of retail/ecommerce, exposure to health and wellness is highly regarded
- Entrepreneurialism mindset with a passion for innovation
- Excellent stakeholder engagement skills, with the ability to collaborate within a team focused environment

You will have the opportunity to drive the global brand through their expansion, ensuring design and brand consistency, along with elevation of the brand through stakeholder engagement.

If this is of interest, APPLY NOW or call Sharon for a confidential chat on (02)93621119.

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