Public Affairs Advisor

PUBLIC AFFAIRS ADVISOR
UNITED WORKERS’ UNION
This role is pivotal in maintaining and enhancing our organisation’s reputation, building strong relationships with stakeholders, and ensuring our messaging is clear, consistent, and impactful.
ABOUT UNITED WORKERS’ UNION
United Workers’ Union is a powerful member-led union whose sole purpose is to serve the collective interests of members in workplaces and communities by winning significant and long-lasting gains. The Union is driving change by growing union membership, developing leadership amongst our members, encouraging active member participation in the union, building and enforcing standards in our sectors, and campaigning both politically and in the community.
The United Workers Union is proudly affiliated with the Australian Labor Party.
KEY RESPONSIBILITIES
Media Relations
- Build and maintain relationships with journalists, editors, and media outlets.
- Draft and distribute press releases, statements, and media kits.
- Respond to media enquiries and act as the union’s spokesperson when required.

Strategic Communication
- Develop and implement PR strategies that align with organisational objectives.
- Advise on messaging and communication approaches for campaigns, events, and key initiatives.

Stakeholder Engagement
- Foster positive relationships with key stakeholders, including government, community groups, and other third parties.
- Coordinate and participate in stakeholder events and public engagements.

Crisis Communication
- Prepare and implement crisis communication plans to mitigate risks and protect the organisation’s reputation.
- Provide timely and accurate responses to emerging issues or crises.

Content Creation
- Write compelling content, including articles, speeches, op-eds, and blogs.
- Ensure all written materials reflect the organisation’s tone of voice and messaging.

Event Coordination
- Plan and support PR events such as press conferences, launches, and member engagement activities.
- Ensure events align with PR and communication goals.

Monitoring & Reporting
- Track media coverage and PA campaign performance, providing regular reports and analysis.
- Use insights to refine strategies and improve future initiatives.

Growth & Retention
- Contribute to content strategies and campaigns that drive member growth, engagement, and retention.
- Implement tactics to nurture and expand digital communities, fostering long-term member engagement.
- Analyse audience behaviours and preferences to tailor content that enhances the audience and member experience.

Brand & Reputation Management
- Ensure content reflects and enhances the UWU’s brand identity and values.
- Monitor online sentiment and engage with audiences to maintain a positive brand image.
- Support crisis communications and reputation management efforts through timely, accurate, and thoughtful content.

Collaboration, Stakeholder Engagement & Active Team Member
- Work closely with the teams across UWU to ensure cohesive messaging.
- Liaise with external vendors or freelancers, as needed, for specialised content production.
- Cover other roles of the Public Affairs team as necessary due to leave, assignment or other operational necessities.

Trend Analysis & Innovation
- Stay up-to-date with digital trends, tools, and platforms to innovate communications strategies.
- Experiment with new content formats to engage and grow audiences.

Internal Communications
- Contribute to as directed, the creation and delivery of internal communications, ensuring employees are kept informed, engaged, and aligned with organisational objectives.

KEY SELECTION CRITERIA
To perform the role of a Development Lead, the successful individual should demonstrate the following:
**Qualifications**:

- A degree in Communications, Public Relations, Journalism, or a related field (or equivalent experience).

Experience
- Proven experience in public relations or corporate communications (3+ years preferred).
- Track record of managing media relations and delivering successful PR campaigns.

Technical Skills
- Strong media relations and stakeholder management skills.
- Familiarity with design tools like Adobe Creative Suite, Canva, or similar.

Soft Skills
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Strategic thinker with the ability to balance short-term needs with long-term objectives.
- Knowledge of digital communication tools, platforms, and trends.
- Commitment to and understanding of UWU’s values and priorities.

Desirable
- Experience with graphic design or multimedia content creation.

Values, Attitudes, and Behaviors
- A passion and drive to improve workers' lives and achieving the goals of the Union.
- Work collaboratively and respectfully with stakeholders.
- Act with honesty and integrity.
- Ability to reflect on and critique individual and team work and be responsive to feedback and instruction.
- Adhere to all UWU policies and