Product Marketing Specialist

Worldline is a global payments company with innovative technology that addresses the challenges of the payment world. We design and operate leading digital payment and transactional solutions that enable sustainable economic growth and reinforce trust and security in our societies.

ANZ provides banking and financial products and services to around 10 million individual and business customers. Employing around 50,000 people worldwide and operating in 33 markets internationally, we are one of the four largest banks in Australia and one of the 25 largest banks in the world by market capitalization. At ANZ, everything we do boils down to ‘why’ - our purpose - to shape a world where people and communities thrive. We’re as focused on seeing our people thrive as well as our customers.

ANZ and Worldline have formed a long term Alliance through a joint venture. This new company will bring added value to merchants while combining ANZ large banking network and established positions with Worldline State-of-the-art payment technology stack and business expertise. The joint venture will be focused on creating an environment where people’s talent and dedication to excellence can thrive, and with access to Worldline’s large range of ambitious and career enhancing development programs. These include formal training, career development programs, learning days, tech forums, mentoring and an Expert Network community.

The Product Marketing specialist works with the Go To Market Manger, Product Managers, Marketing and business development leads to create compelling product messaging, positioning and sales campaigns that drive pipeline growth in key segments.

**Your responsibilities can include**:
As a Product Marketing Specialist, you’ll help shape how we launch new products in Australia and support business development:

- Coordinating the activities and tasks required to launch ANZ Worldline’s new products and propositions.
- Proposition design: analysing key inputs such as market trends, customer and competitor research, concept and detailed proposition design, as well as desirability assessments.
- Drive coordination with cross-functional teams spanning a broad range of functions including Product, Risk, Operations, Finance, Sales, Channel partners, and Go-to-market.
- Campaign management: Supporting pipeline growth and business development across key segments. Includes activities such as brief development, campaign production, reporting and continuous improvement activities.

**Signs of Success**
- Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
- Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation.
- Support Product lifecycle management, including change initiatives, feature enhancements and updates.
- Engaging with industry and channel partners to collaborate on joint value propositions and campaigns

**Key Requirements**:

- Proven experience in developing, executing customer-facing propositions and launching new products to market.
- Excellent communication & time management skills
- Ability to manage multiple project streams and dependencies
- Experience in Marketing or communications preferably experienced in Small Business, Finance or Technology sectors.
- Bachelor's Degree in Marketing, Advertising or related field

**What we'd love to see**:

- Proven experience as marketing specialist or similar role in Business, finance or technology industries
- Experience working with Salesforce, Salesforce marketing cloud or Pardot
- Commercially astute and comfortable with financials
- Ability to work well in a dynamic, collaborative environment
- A collaborative, natural problem solver who is comfortable to work with ambiguity
- Comfort working in a fast paced, agile environment with global teams.
- You have product marketing exposure in a B2B environment.
- You are fluent in English/ native speaker