Head of Marketing

2 weeks ago

Melbourne, Australia Jivaro Full time

Transform a leading Aussie menswear brand with bold marketing vision.
- Deliver campaigns that win new audiences and boost loyalty.
- Lead brand strategy, retail growth & digital performance.

**The Role**

A highly respected, well-established Australian brand is seeking an accomplished Head of Marketing to lead the strategic and operational direction of its marketing function. This is an exciting opportunity to take ownership of the brand’s future, balancing heritage with evolution to broaden appeal while retaining a loyal core customer base.

Your mission: build and elevate the brand as a leading Australian fashion retailer for its target audience. You’ll be a hands-on leader with a blend of commercial acumen, creative vision, and operational discipline, you’ll oversee a high-performing team and partner with cross-functional stakeholders to deliver marketing initiatives that drive growth.

**Key Responsibilities**
- **Lead and oversee the marketing function** — develop and execute a comprehensive, seasonal marketing strategy and annual marketing calendar.
- **Campaign leadership** — coordinate, implement, and drive seasonal advertising campaigns, ensuring all creative output reflects brand identity.
- **Brand strategy** — evolve brand positioning to engage younger audiences without losing core customer loyalty.
- **Revenue growth** — develop and implement initiatives to maximise revenue and strengthen market leadership nationally, state-wide, and locally.
- **Customer insight & segmentation** — identify key audience segments and tailor strategies for effective communication and engagement.
- **Channel optimisation** — assess alternative marketing channels and drive performance marketing strategies.
- **Data-driven decision-making** — track, analyse and report on campaign performance and ROI to inform strategy.
- **Team leadership** — develop, coach and grow the skills of the marketing team, fostering a high-performance culture.
- **Stakeholder engagement** — build strong relationships internally and externally, collaborating across CRM, visual merchandising, eCommerce, product development, wholesale, customer service, finance, and other teams.
- **Agency and vendor management** — oversee media strategy, planning, buying, and creative production, transitioning key capabilities in-house where possible.

**About You**
- **Strategic and commercially driven,** strong ability to blend creative brand leadership with measurable performance outcomes.
- **Retail marketing experience,** preferably in fashion but open to strong leaders from adjacent retail sectors.
- **Proven team leader,**capable of inspiring and developing teams while fostering collaboration across functions.
- **Data-informed decision maker,**analytical skills that complement creative strategy.
- **Influential communicator,**confident presenter with the ability to engage and align stakeholders.
- **Resilient and adaptable,**able to thrive in a fast-paced, evolving environment.

**The Details**
- **Location**: Melbourne-based, on-site, 5 days per week.
- **Reports to**: General Manager

If you are a strategic marketing leader ready to step into a role with both creative influence and commercial impact, this is an exciting opportunity to shape the future of an iconic Australian brand.

**

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