Head of Content

Head of Content

This is not a typical job ad, because this is not a typical company. Read this carefully.

Lean Marketing, home of the 1-Page Marketing Plan. We are a high-intensity, high-performance team founded by bestselling author Allan Dib. We're direct, we're passionate, and we're looking for A-Players who are hungry to build something significant.

We have a proven business and audiences who already trust our brand. Now we need someone exceptional to own our entire content function from the ground up.

Location: Melbourne (Hybrid - Remote with in-person shoots in Mount Martha)

Type: Full-time

Compensation: AUD $110,000 - $160,000 depending on experience

Your Mission: Own Our Content Function

This isn't just a content creation job. You will be our Head of Content—the person who builds, owns, and scales our entire content system from strategy to execution. You/'ll transform business strategy into compelling content that drives reach, trust, and inbound demand.

You/'ll work hands-on: filming, editing, creating, and strategizing. You/'ll think like an owner, build systematically, and become the architect of our content empire for a proven, high-performance brand.

What You/'ll Own:

- Weekly content creation: filming, editing short & long form content, including in-studio podcasts, YouTube videos, and reels
- Content strategy: research winning concepts and build world-class frameworks that we/'ll scale across our brand
- Channel ownership: create and establish brand channels with repeatable systems built from the ground up
- Strategic development: pioneer ideas for hooks, visuals, content stacks, and platform-specific growth
- System architecture: work directly with our business frameworks to develop our content methodology and own every outcome
- Global content: paid travel within Australia, and to the US and Europe annually, documenting our high-impact events and capturing behind-the-scenes content

Who We/'re Looking For (Are You One of Us?):

You/'re a creative or freelancer who wants a long-term opportunity as part of a business making real impact. You/'re obsessed with self-development, marketing & content, have experience filming/editing and growing content channels, and want to own something significant. You crave mentorship, growth, and a clear path to level up.

You/'re also:

- An A-Player: You are ambitious, relentlessly coachable, and act like you/'re building your own media empire. You get annoyed by teammates who don/'t match your pace.
- A Strategic Owner: You don/'t just make pretty videos—you understand how content drives business results and want to own systems that scale.
- A Problem Solver: You believe in "Fix It Twice"—curing the disease, not just treating the symptom.
- Tech-Fluent: You are comfortable with modern content tools, publishing systems, and analytics platforms.
- Genuinely Passionate: You care deeply about audience transformation and have a fire for self-development and marketing mastery.

Bonus if you have created/edited content for entrepreneurs & business owners or have ideas constantly and are looking for the right outlet.

Why Work With Us:

- Premium Brand Building: Deep involvement in building a high-performance personal brand
- Complete Creative Ownership: Full ownership over content outcomes as our Head of Content
- Behind-The-Scenes Access: Exposure to real client transformations, high performance events, and exclusive content gold
- Creative Freedom: Flexibility, creative input, and growth-based incentives
- Uncapped Growth Potential: We offer a competitive base salary plus the opportunity to grow with a quickly scaling business. Your success is in your hands.
- Work Hard, Play Harder: We offer 38 days of total time off per year (covering both annual leave and public holidays) with 100% remote flexibility because we believe in balancing intense work with deep rest.

How to Apply

No resumes required. Send us:

1. A 1-minute video introducing yourself and why this opportunity excites you
2. Your content portfolio (Instagram, Drive, YouTube, etc)
3. Your favourite business and education creator, and why you rate their content

Subject Line: Head of Content - [Your Name]

Send to: Anna@leanmarketing.com

We/'re not hiring another content creator. We/'re investing in someone who/'s ready to own, build, and scale our content future.

If you/'re done with small gigs and want the role that makes you Head of Content at a proven brand— Apply now.

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