Marketing Officer for Rto

2 days ago

North Melbourne, Australia The College Of Australia Full time

We are seeking a creative and detail-oriented **Marketing Officer** to drive our brand awareness, lead generation, and student engagement efforts across digital and traditional platforms. You will play a key role in supporting enrolment growth while ensuring compliance with the **Standards for RTOs 2015, 2025** and **ESOS framework**.

**Key Responsibilities**:

- Develop and execute marketing strategies to promote courses to local and international markets
- Coordinate agent engagement, partnerships, and education exhibitions
- Monitor and analyse marketing campaign performance using tools like Google Analytics, Meta Ads, and CRM platforms
- Ensure all marketing materials comply with **ASQA**, **ESOS**, and **CRICOS** guidelines
- Assist with brand development and online reputation management
- Work closely with the admissions and compliance teams to align campaigns with enrolment targets

**Requirements**:

- Degree or diploma in Marketing, Communications, or related field
- At least **1-2 years of marketing experience** (RTO or education sector preferred)
- Excellent written and verbal communication skills
- Familiarity with CRICOS, ESOS Act, and RTO standards (desirable)
- Experience using tools such as Canva, WordPress, Mailchimp, Google Ads, and Meta Business Suite
- Ability to work independently and in a team in a fast-paced environment

**Desirable**:

- Experience with CRICOS and international student compliance
- Understanding of the revised Standards for RTOs 2025 (effective from July 2025)

Pay: $60,000.00 - $65,000.00 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (required)

Work Location: In person

Expected Start Date: 23/06/2025

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