Brand Marketing Manager

3 days ago

South Melbourne, Australia frank green Full time

**About frank green**
frank green isn't a person, it's a philosophy. We are frank about living green.
Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. We want to give people around the world the power and desire to make easy, sustainable change.

**Your New Role**

As the Brand Marketing Manager, you will be responsible for crafting and executing strategic marketing initiatives that build brand equity, deepen customer relationships, and drive business outcomes. Working cross-functionally with internal and external stakeholders, you will deliver compelling campaigns, foster brand consistency, and champion innovation in how we connect with our community.

This role works collaboratively with product, sales, creative, media and external agency teams to execute integrated marketing campaigns. While this role does not have direct reports, it is pivotal in influencing and guiding cross-departmental projects and supporting our marketing executive.

**Your Day to Day**
- Assist in refining and executing the brand's long-term strategic direction.
- Translate our brand values into actionable marketing strategies that resonate with target audiences.
- Plan, develop, and execute 360-degree brand campaigns, ensuring alignment with business goals and values.
- Analyse campaign performance and provide actionable insights to optimise future initiatives.
- Collaborate with the creative team to produce compelling content that aligns with our values and engages our community.
- Partner with internal teams (e.g., Product, Sales, Finance) to ensure marketing initiatives support broader business goals.
- Manage relationships with external partners, including agencies and media, to deliver impactful campaigns.
- Conduct market research to understand consumer behaviour, trends, and competitive landscapes.

**What You Need**
- Ability to align marketing strategies with business goals and long-term brand vision.
- Strong creative acumen with a proven ability to develop innovative marketing concepts.
- Exceptional organisational and project management skills with the ability to manage multiple projects with competing deadlines.
- Proficiency in analysing campaign performance and deriving actionable insights.
- Excellent written and verbal communication skills to influence and engage diverse stakeholders.
- Strong interpersonal skills and a team-oriented approach to cross-functional work.
- Knowledge of digital marketing, social media platforms, and emerging trends.

**The Perks**
- Dog-friendly offices.
- Staff discounts on frank green products.
- Learning and development budget to grow your skills.
- Birthday leave, take the day off to celebrate you
- Generous parental leave.
- Hybrid work environment.
- Fun, inclusive events and team celebrations.

**Our Culture**
At frank green, we believe diversity makes us better.

Our team is creative, pragmatic, and driven by the mindset that "anything is possible." We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.

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